# Donation Can-Inspired Ads The French Red Cross Campaign Revolves Around a Generous Light By Meghan Young | Published 2013-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/french-red-cross-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/french-red-cross-the-light-of-donation/) At first the French Red Cross campaign appears to center around a classic spotlight. Then it turns into a heavenly light. The latter may seem rather appropriate considering the angel status may donators take on, but in reality it goes even deeper than that. As the [rectangular glow](https://www.trendhunter.com/trends/decaf-billboard) on the ground suggests, the light mimics the shape of a coin slot such as the one used for donation cans. Thus, the room becomes the inside of one. Conceived and executed by 6AM, France, an ad agency based in France, the French Red Cross campaign is beautifully poetic. It was art directed by Eric Landowski and Julien Korach with creative direction by Laurent Bodson. Although the scenes still seem rather sad, that might pertain to an empty donation can that needs to be filled. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Coin Slot-inspired Ads:** Opportunity for disruptive innovation: Expanding the concept of coin slot-inspired ads to other charitable organizations or fundraising campaigns. - **Interactive Lighting Campaigns:** Opportunity for disruptive innovation: Creating interactive lighting campaigns to engage and inspire viewers while promoting a cause or product. - **Poetic Advertising Strategies:** Opportunity for disruptive innovation: Exploring poetic advertising strategies that evoke emotions and create a deeper connection with the audience. ### Industries Being Reshaped - **Advertising:** Opportunity for disruptive innovation: Incorporating innovative and engaging concepts into advertising campaigns to captivate audiences and drive brand awareness. - **Nonprofit:** Opportunity for disruptive innovation: Implementing creative and interactive fundraising methods to attract donors and increase contributions towards charitable causes. - **Lighting Technology:** Opportunity for disruptive innovation: Developing advanced lighting technologies and solutions that can be used for interactive displays and impactful ad campaigns. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Mindful Illumination Holiday Campaigns](https://www.trendhunter.com/trends/embracing-light.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)