# Ingenious Interactive Ads These Interactive Ads for French Railways Encourage People to Travel By Rahul Kalvapalle | Published 2014-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/french-railways References: [adweek](http://www.adweek.com/adfreak/would-these-crazy-3d-ads-inspire-you-travel-more-157495) & [spectacles.voyages-sncf](http://spectacles.voyages-sncf.com/ibe/partenaire/16398) French Railways' [interactive outdoor ad campaign](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) encourage people to travel to places they're passionate about and get outside their comfort zone. The ad consists of unforgettable, larger-than-life 3D interactive installations The first installation shown in French Railways' video ad is a giant 3D mouth singing opera. The second features a gigantic pair of legs purported to belong to Marilyn Monroe, concealed and occasionally revealed behind a dress that blows in the breeze. The most fabulous version of the campaign -- in more ways than one -- is a [3D installation](https://www.trendhunter.com/trends/humansized-egg-installation) of a hairy-chested guy set up in a bus stop. The guy's chest is adorned with a gold-colored scorpion medallion. When someone pushes at the button, disco lights emerge from the bus shelter's ceiling and upbeat disco music begins playing. The ad was put together by the [TBWA Paris](https://www.trendhunter.com/trends/mcdonalds-france-1) ad agency. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Interactive Outdoor Advertising:** The use of larger-than-life 3D interactive installations in ads encourages audience engagement, providing an opportunity for captivating brand experiences. - **Experiential Marketing:** Creating immersive experiences through interactive installations allows brands to stand out from the competition and engage audiences on a deeper, more emotional level. - **Location-based Advertising:** Using interactive ads to highlight places they're passionate about and get outside their comfort zone provides an optimal opportunity for targeting specific audiences based on their interests and preferences. ### Where This Applies - **Advertising and Marketing:** Incorporating interactive installations into advertising campaigns provides innovative ways to engage with audiences and set brands apart from traditional advertising methods. - **Tourism and Travel:** Interactive ads showcasing popular tourist destinations can evoke strong emotions in audiences, making them more likely to consider visiting the location for themselves. - **Entertainment and Events:** Using interactive installations to create memorable experiences for event attendees can provide a unique and memorable opportunity for individuals to positively associate with certain brands or organizations. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)