# Modern Drapery Hardware Designs Helser Brothers Debuts the Vervo Motorized Traverse French Pole By Kalin Ned | Published 2025-09-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/french-pole References: [wivb](https://www.wivb.com/business/press-releases/cision/20250919LA78335/helser-brothers-to-showcase-the-one-of-a-kind-motorized-french-pole-at-cwc-2025/)  [Helser Brothers Inc.](https://www.trendhunter.com/trends/motorized-window-solution) has announced it will present a new product — the Vervo Motorized Traverse French Pole — at the Custom Workroom Conference (CWC) 2025. The Vervo Motorized Traverse French Pole is engineered to combine the ornamental appeal of a classic French return rod, which is known for its curved ends, with [integrated automated operation](https://www.trendhunter.com/trends/xiaomi-mijia-hidden-smart-curtain). Helser Brothers Inc. constructed this product from a single continuous piece, which is intended to avoid visible joints and permit customization of the curved section. The integrated motor is positioned behind the rod structure. This placement allows for a more compact installation and maintains the traditional visual profile. The product is also designed to simplify the fabrication process for [custom drapery workrooms](https://www.trendhunter.com/trends/wildwood-loom) by aligning the functional width of the rod with the fabric measurement. Components are machined from solid aluminum to ensure they can be finished to match the rod precisely. Image Credit: Helser Brothers Inc. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 45% | Activity: 47% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Motorized Home Decor:** Innovations in automated drapery systems like the Vervo Motorized Traverse French Pole highlight a growing trend toward integrating smart technology with traditional home decor aesthetics. - **Seamless Design Integration:** The use of single continuous pieces in drapery hardware signifies a trend toward minimizing visible joints, offering new possibilities for seamless design integration. - **Customization in Home Furnishings:** The ability to tailor drapery hardware to individual needs underscores a trend towards increased customization in home furnishings. ### Sectors Adopting This - **Smart Home Automation:** The introduction of automated drapery hardware demonstrates increasing overlaps between traditional home textiles and the smart home automation industry. - **Interior Design:** Advancements in seamless and customizable drapery hardware suggest transformative potential within the interior design industry. - **Manufacturing Technology:** The precision machining of components from solid aluminum for the Vervo Motorized Traverse French Pole points to innovative manufacturing technology applications in consumer products. ## Related on Trend Hunter - [Motorized Window Solutions](https://www.trendhunter.com/trends/motorized-window-solution.md) - [Interior Designer-Specific Contests](https://www.trendhunter.com/trends/design-competition.md) - [Aftermarket Automation Blind Controllers](https://www.trendhunter.com/trends/arpobot-smart-shade.md) - [Smart Curtain Motors](https://www.trendhunter.com/trends/aqara-curtain-driver-e1.md) - [Voice Control Curtain Robots](https://www.trendhunter.com/trends/switchbot-curtain-rod-2.md) - [Smart Motorized Shades](https://www.trendhunter.com/trends/motorized-shades.md) - [Automated Window Shades](https://www.trendhunter.com/trends/motorized-window-shades.md) - [Connected Curtain Robots](https://www.trendhunter.com/trends/curtain-robot.md) - [Solar-Powered Curtain Controllers](https://www.trendhunter.com/trends/switchbot-curtain-3.md)