# Belly Ice Cream Ads The French Ministry of Health Campaign Addresses Child Obesity Concerns By Meghan Young | Published 2014-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/french-ministry-of-health References: [adeevee](http://www.adeevee.com/2014/03/french-ministry-of-health-childhood-obesity-awareness-ice-cream-print/) & [sante.gouv.fr](http://www.sante.gouv.fr) The [French Ministry of Health](https://www.trendhunter.com/trends/walkers-campaign) ad campaign addresses a big issue that many children in the Western world are suffering from: obesity. With easy access to [junk foods](https://www.trendhunter.com/trends/the-lunchables-effect) as well as decreased physical activity, it is no wonder that parents are having a hard time keeping their offspring happy and healthy. Or, more realistically, happily healthy considering that what kid wouldn't be happy playing video games and eating candy? Art directed and copy written by David Lesage, the French Ministry of Health ad campaign reads, "L'obesite commence des le plus jeune age," which means "obesity starts at a young age." This is illustrated by an image of an [ice cream cone](https://www.trendhunter.com/trends/miniwinmonday). But instead of ice cream, it is topped with a big belly. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Child Obesity Campaigns:** Creating more advertising campaigns like the French Ministry of Health ad campaign addressing child obesity concerns. - **Healthy Living Apps for Kids:** Developing apps for kids that promote healthy living, such as encouraging physical activity and healthy eating habits. - **Innovative School Programs:** Introducing innovative school programs aimed at promoting healthy living for kids, such as educating them about nutrition and providing healthy meal options. ### Where This Applies - **Healthcare:** Partnering with governments and organizations to develop campaigns and programs aimed at reducing child obesity and promoting healthy living. - **Food & Beverage:** Investing in healthier food and beverage options for children, such as low-sugar snacks and beverages, to combat child obesity. - **Education:** Developing innovative school programs aimed at promoting healthy living for kids, such as educating them about nutrition and providing healthy meal options. ## Related on Trend Hunter - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)