# Time Travelling Chicken Ads A French Grocery Store Time Travels to Answer "The Chicken or the Egg" By Ell Smith | Published 2021-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/french-grocery References: [adweek](https://www.adweek.com/brand-marketing/french-grocery-store-heads-back-in-time-to-solve-chicken-or-egg-mystery/) The latest ad spot from the French grocery store chain, U Shops, sets out to answer the age old question: What came first the [chicken or the egg](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning)? The aptly named ad, “La Poule”, translating to The Hen, follows a fully grown chicken as it reverses through life. The viewer watches as the now-infant chick time travels back into its shell, eventually barreling through time. The now-unhatched egg is seen in the trenches of the World War 2, in a Victorian-era garden, passing through Vikings, and eventually rolling through a [caveman's cave](https://www.trendhunter.com/trends/craft-sportswear-brand-film). Finally making its way to a dinosaur-ridden world, the narrator reveals that while the mystery remains unsolved, what isn't a mystery are the [free-range eggs](https://www.trendhunter.com/trends/bird-bros-gloriously-golden) U Shops now uses. Image Credit: TBWAParis / U Shops ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Time-travel Advertising:** Using time-travel as a creative strategy for advertising campaigns. - **Farm-to-table Marketing:** Highlighting the source and origin of products as a key part of marketing. - **Humor in Branding:** Incorporating humor into advertising and branding to make products and services more memorable and relatable. ### Who This Affects Most - **Grocery Stores:** Using creative and engaging advertising campaigns to capture the attention of consumers and differentiate themselves in a competitive market. - **Food and Beverage:** Leveraging the farm-to-table movement and the importance of product origin to build trust and authenticity with consumers. - **Advertising and Marketing:** Incorporating humor and creativity into branding and advertising to deliver a memorable message and stand out in a crowded market. ## Related on Trend Hunter - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Cage-Free Chicken Products](https://www.trendhunter.com/trends/the-chookery.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md)