# French-Kissed Event Promos French Film Festival Posters Use Bold Graphics and Patriotic Color By Katie Cordrey | Published 2011-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/french-film-festival-posters References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/french_film_festival_kiss) & [frenchfilmfestival.org](http://www.frenchfilmfestival.org/) A series of three French Film Festival posters created by an Australian ad agency have stirred up mixed reactions in online commentary. Bold, black and white graphics punctuated by [patriotic color](https://www.trendhunter.com/trends/look-for-the-leaf) are powerful messengers that entice observers with visceral visuals. The most provocative is entitled [Kiss](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it), and depicts two faces touching tongues of red, white, and blue. The other two in the French Film Festival posters series are entitled Bleed, in which a seemingly limp white arm is drizzled with runs of red and blue blood, and Cry, featuring a stark-white face with darkly made-up eyes streaming red and blue tear streaks. In combination with the strong composition and simple message, the colors make a clear connection to the French flag and the origin of the French Film Festival event. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Bold Film Festival Posters:** Creating film festival posters that utilize bold visuals and patriotic color to emotionally entice observers creates a disruptive innovation opportunity for event advertising. - **Provocative Messaging:** Designing messaging for events that may be considered provocative or controversial, provoking mixed reactions and stirring interest creates a disruptive innovation opportunity for event advertising. - **Patriotic Color Palettes:** Using patriotic color palettes to engage audiences for promotional events aimed at targeting national pride creates a disruptive innovation opportunity for event advertising. ### Industries Being Reshaped - **Event Advertising:** Creating bold and provocative messaging for events to drive audience engagement and interest creates a disruptive innovation opportunity for event advertising agencies. - **Film Festivals:** Incorporating patriotic color palettes in festival promotional materials to create an emotional connection to the event's country of origin creates a disruptive innovation opportunity for film festival organizers. - **Graphic Design:** Exploring the use of bold black and white graphics with the incorporation of patriotic color palettes for promotional materials creates a disruptive innovation opportunity for graphic designers in the event advertising space. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)