# Wolfish Style Commercials The French Connection 'This is the MAN' Ad Highlights Masculine Features By Allison Love | Published 2010-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/french-connection-this-is-the-man References: [coloribus](http://www.coloribus.com/adsarchive/online/fcuk-brand-this-is-the-man-13834955/) & [canada.frenchconnection](http://canada.frenchconnection.com/) The newest French Connection 'This is the MAN' ad features all the trimmings of a great man. The commercial features a [stylish and hairy male](https://www.trendhunter.com/trends/craft-sportswear-brand-film) who is classically dressed in [classic French Connection clothing](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), which is essentially what makes him able to act like a real "man," according to the announcer speaking throughout the ad. The man associates himself with a wolf, who can face the world because of his impeccable style and general manly demeanor. The French Connection 'This is the MAN' commercial is [funny and clever](https://www.trendhunter.com/trends/the-club-campaign). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Masculine Fashion:** Disruptive innovation opportunity: Create clothing lines that embrace and celebrate masculinity in a stylish and modern way. - **Hyper-masculine Branding:** Disruptive innovation opportunity: Develop marketing campaigns that highlight traditionally masculine attributes and evoke a sense of power and confidence. - **Humorous Commercials:** Disruptive innovation opportunity: Create comedic advertisements that appeal to consumers through witty and clever storytelling. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore new ways to redefine traditional gender roles and expectations in clothing industry. - **Advertising:** Disruptive innovation opportunity: Utilize creative storytelling and humor to engage and connect with target audiences. - **Entertainment:** Disruptive innovation opportunity: Collaborate with fashion brands to develop entertaining and memorable commercials that resonate with viewers. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)