# Alcohol-Free Sparkling Wine Estates French Bloom Acquired 25 Hectares of Vineyard and Winery Land By Laura McQuarrie | Published 2026-05-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/french-bloom-estate References: [winebusiness](https://www.winebusiness.com/news/article/311128) & [frenchbloom](https://www.frenchbloom.com/)  In the Southern French region where sparkling wine was born, [French Bloom](https://www.trendhunter.com/trends/the-new-bar)—the brand behind highly acclaimed alcohol-free sparkling wines—acquired a 25-hectare vineyard and winery. In September 2026, when the site becomes operational, it will become the first estate in the world dedicated to producing alcohol-free sparkling wine from its own winery and vineyard land. “We want to anchor our vision in a deeper connection with terroir and in a sustainable approach to alcohol-free sparkling wines. This new step marks an important moment for the Maison,” shared Maggie Frerejean-Taittinger, co-founder and CMO. The [demand for alcohol-free sparkling wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling) is increasing as consumers invest in quality and moderation, and with this move, French Bloom will craft alcohol-free sparkling wines that are complex, well-balanced and expressive thanks to the altitude of the Haute Vallée. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 41% | Activity: 41% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Terroir-driven Alcohol-free Wines:** By emphasizing terroir and altitude, producers can create nonalcoholic sparkling expressions with distinct vineyard-driven flavor profiles that challenge commodity perceptions. - **Estate-owned Nonalcoholic Production:** Owning both vineyard and winery enables end-to-end control of grape selection and processing, opening possibilities for traceable, craft nonalcoholic labels. - **Premium Moderation Movement:** Consumers trading alcohol for quality are willing to pay a premium for complex, well-balanced zero-alc sparkling wines that mirror fine wine positioning. ### Who This Affects Most - **Winemaking and Vineyard Management:** Specialized viticulture and harvest timing adapted for nonalcoholic production could require new grape varieties and canopy practices to optimize flavor without high sugar conversion. - **Beverage Alcohol Alternatives:** Innovations in dealcoholization, controlled fermentation, and flavor retention technologies present chances to produce expressive low- and no-alcohol sparkling beverages at scale. - **Sustainable Luxury Goods:** Combining provenance, sustainability, and premium branding creates a niche for luxury zero-alc offerings tied to estate narratives and eco-conscious credentials. ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Convenience-Focused Mini Spirits](https://www.trendhunter.com/trends/mini-bottles.md) - [flawless tequila ratings](https://www.trendhunter.com/trends/wine-enthusiasts.md) - [Ready-To-Serve Wine Spritz Collection](https://www.trendhunter.com/trends/spritz-collection.md) - [Functional Low-Alcohol Wines](https://www.trendhunter.com/trends/bright-state.md) - [Botanical Herbal Beverages](https://www.trendhunter.com/trends/gut-feeling-by-gut-oggau.md) - [Moderation-Minded Wines](https://www.trendhunter.com/trends/laylow.md) - [Refreshing Single-Vineyard Wines](https://www.trendhunter.com/trends/ri-riesling.md) - [Sparkling Wine Alternatives](https://www.trendhunter.com/trends/bianco-zero-alcohol.md)