# French Beer Marketing Campaigns 1664 Features Robert Pattinson in Its New Acting-Inspired Campaign By Adam Harrie | Published 2026-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/french-beer References: [newswire](https://www.newswire.ca/news-releases/1664-and-robert-pattinson-turn-good-taste-into-the-cultural-debate-of-the-moment-811099989.html) French beer brand 1664 has launched a [new marketing campaign](https://www.trendhunter.com/trends/thirsty-for-more-campaign) featuring Robert Pattinson that explores the evolving definition of good taste in modern culture. The campaign is anchored by a short film in which Pattinson plays multiple contrasting personas, with each representing different interpretations of taste and self-expression. Set in Paris, the short film blends cinematic storytelling with cultural commentary on uniqueness and individuality. In support of the campaign's core idea, the brand provides research highlights that show a discrepancy between personal confidence and collective agreement on taste. As brands increasingly seek to tap into cultural conversations, campaigns like this show how storytelling and [celebrity partnerships](https://www.trendhunter.com/trends/boss-bottled-beyond) can engage audiences around themes such as identity and personal expression. Image Credit: 1664 ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 60% | Activity: 70% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Cinematic Branded Storytelling:** Blending short-film aesthetics with product messaging creates immersive brand narratives that can redefine consumer emotional engagement and premium positioning. - **Celebrity Persona Multiplicity:** Employing a single talent in multiple contrasting roles enables nuanced messaging about identity and broadens demographic resonance through persona-driven segmentation. - **Research-backed Cultural Positioning:** Pairing campaign storytelling with proprietary cultural research surfaces credibility and sharpens relevance in polarized or fragmented taste landscapes. ### Where This Applies - **Alcohol and Beverage:** Premium beer brands can leverage film-style campaigns and cultural research to justify higher price points and cultivate lifestyle associations beyond product attributes. - **Advertising and Creative Agencies:** Agencies that integrate cinematic production, celebrity talent management, and data-driven cultural insights can offer differentiated full-service campaigns for identity-focused brands. - **Entertainment and Film Production:** Short-form branded films open avenues for production houses to monetize narrative content through co-branded distribution, festival circuits, and streaming partnerships. ## Related on Trend Hunter - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [French Wine Region-Focused Campaigns](https://www.trendhunter.com/trends/french-wine-region.md) - [Festive Italian Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti-campaign.md) - [Actor-Led Beer Collaborations](https://www.trendhunter.com/trends/robert-pattinsons.md) - [Vintage Streetwear Pop-ups](https://www.trendhunter.com/trends/threeday-immersive-fashion-experience.md) - [Timely Actor-Backed Beer Campaigns](https://www.trendhunter.com/trends/legendary-moments.md) - [Star-Backed Alcohol Campaigns](https://www.trendhunter.com/trends/dom-prignon-campaign.md) - [Music Scene-Informed Luxury Campaigns](https://www.trendhunter.com/trends/spring-2026-advertising-campaign.md)