# Chic French Bakery Branding Boulangerie 41 is a French Patisserie Located in Mexico By Rebecca Byers | Published 2015-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/french-bakery References: [thedieline](http://www.thedieline.com/blog/2015/7/27/boulangerie-41) This stylish example of French bakery branding successfully communicates the aesthetic of the Mexican pastry chain. While [Boulangerie 41](https://www.trendhunter.com/trends/boulangerie) had built a solid reputation around the quality and authenticity of their pastries and coffee, they needed a [packaging design scheme](https://www.trendhunter.com/trends/higgidy) that was just as enticing to engage with consumers unfamiliar with the brand. Included in the visual branding scheme is [bags for coffee beans](https://www.trendhunter.com/trends/croissant-bag), packaging for macarons, to-go coffee cups, business cards, menus, wax paper for wrapping sandwiches and wallpaper for the cafe interiors. The meun at Boulangerie 41 is filled with well-rounded, healthy cafe eats. In order to create a dynamic and appealing visual identity for the French bakery chain, Boulangerie 41 tapped the design team at Mexico City-based Los Nephews. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 95% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Stylish French Bakery Branding:** Opportunity for innovative design schemes that effectively communicate the aesthetic of a bakery brand. - **Engaging Packaging Design:** Opportunity to create packaging that entices and engages with consumers unfamiliar with a brand. - **Dynamic Visual Identity:** Opportunity to develop a vibrant and appealing visual identity for a bakery chain. ### Who This Affects Most - **Food and Beverage:** Opportunity for innovative branding and packaging design in the food and beverage industry. - **Graphic Design:** Opportunity for graphic designers to create visually appealing designs for packaging and branding. - **Hospitality:** Opportunity to enhance the visual identity of cafes and restaurants to attract customers. ## Related on Trend Hunter - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md)