# French Aniseed Aperitifs This French Aniseed Aperitif "Pastis" is from an Old Provençal Term By Elena Rahman | Published 2021-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/french-aniseed-aperitif References: [nationalgeographic](https://www.nationalgeographic.co.uk/travel/2021/04/the-pastis-of-provence-the-revival-of-the-aniseed-apertif) In the southern French region of Marseille, the beloved French aniseed aperitif dubbed "pastis" is made with a wide range of botanicals for a rounded, flavorful drink. Guillaume Strebler, owner of a tiny distillery in the backstreets of Marseille called Distillerie de la Plaine, produces two different versions of the [aperitif pastis](https://www.trendhunter.com/trends/seasonal-cocktail). The first is a standard blend of aniseed, while the second is more suggestive of Guillaume's artistic expression. He says "It's more herbal and floral. There's still aniseed, fennel, and licorice, but I also use verbena and yerba-mate." The result of this unique blend is a gentle [spearmint note](https://www.trendhunter.com/trends/mint-liqueur). The drink has a chocolaty smoothness and is served at the distillery with a [single ice cube](https://www.trendhunter.com/trends/single-serve-aperitifs). Image Credit: National Geographic ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artisanal Aperitifs:** The rise of artisanal aperitifs presents opportunities for small distilleries to experiment with unique blends of botanicals, offering consumers a more personalized and flavorful experience. - **Botanical Blends:** Botanical blends are becoming increasingly popular in the aperitif industry, providing distilleries with an opportunity to differentiate themselves and create unique flavor profiles. - **Herbal Infusions:** Herbal infusions are emerging as a trend in the aperitif industry, providing distilleries with an opportunity to experiment with unique combinations of herbs and spices to create complex and layered flavor profiles. ### Industries Being Reshaped - **Craft Distillery:** Craft distilleries can capitalize on the demand for artisanal aperitifs by experimenting with botanical blends and herbal infusions to create unique and personalized beverages that appeal to discerning consumers. - **Hospitality:** Hospitality businesses, such as restaurants and bars, can offer customers a unique and memorable experience by serving artisanal aperitifs that feature botanical blends and herbal infusions created by local craft distilleries. - **Specialty Food and Beverage Retail:** Specialty food and beverage retailers can capitalize on the trend towards artisanal aperitifs by offering a curated selection of unique and personalized blends created by craft distilleries, providing consumers with a differentiated and flavorful experience. ## Related on Trend Hunter - [Aromatic French-Style Aperitifs](https://www.trendhunter.com/trends/botivo-botanical-aperitivo.md) - [Limited-Edition Aniseed Cocktails](https://www.trendhunter.com/trends/ricard.md) - [Canadian Herb Aperitifs](https://www.trendhunter.com/trends/festif.md) - [Aromatic Botanical Liqueurs](https://www.trendhunter.com/trends/fontbonne-herbal-liqueur.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md) - [Coastal Low-Calorie Aperitifs](https://www.trendhunter.com/trends/paramour-aperitifs.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md) - [Complex Modern Aperitifs](https://www.trendhunter.com/trends/modern-aperitifs.md)