# Mime Diets French Air Diet Fad for Weight Loss Lets You Eat Nothing at All By Katie Cordrey | Published 2010-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/french-air-diet References: [bit.ly](http://bit.ly/bS3gZW) & [shine.yahoo](http://shine.yahoo.com/channel/health/feasting-on-nothing-french-women-go-crazy-for-the-quot-air-diet-quot-982317/) The French magazine Grazia is reportedly promoting a diet in which you pretend to eat while those around you think that you're participating in their foodie ways--you're not supposed to actually ingest anything. Supposedly, the diet was inspired by a [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata) ad campaign in which Madonna only pretended to eat. The magazine features a recipe for 'la soupe à l’eau' or 'water soup.' Rumor has it that it's okay to add salt. Dieters are encouraged to binge on oxygen at [oxygen bars](https://www.trendhunter.com/trends/oshee-air), which is good since going without food is dangerous, but going without breathing is even more quickly fatal. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fad Diets:** The fad diet trend opens an opportunity for new diet innovations. - **Social Eating Experiences:** New social experiences can emerge around eating and dieting that do not require actual ingestion of food. - **Alternative Weight Loss Strategies:** Alternative and unconventional weight loss strategies are emerging such as this French air diet. ### Industries Being Reshaped - **Health and Wellness:** Health and wellness industry can explore unconventional yet effective diet plans. - **Food and Beverage:** Food and beverage industry can cater to new social eating experiences where food is not consumed. - **Entertainment:** The entertainment industry can explore new forms of entertainment centered around unconventional weight loss methods. ## Related on Trend Hunter - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Air Protein Refreshments](https://www.trendhunter.com/trends/fazer-taste-the-future.md) - [Muscle Mass-Maintaining Diets](https://www.trendhunter.com/trends/weightwatchers-glp1.md) - [Fasting Nutrition Programs](https://www.trendhunter.com/trends/fasting-nutrition-program.md) - [Ice Water-Inspired Supplements](https://www.trendhunter.com/trends/ice-water-hack.md) - [Appetite-Curbing Vibrating Pills](https://www.trendhunter.com/trends/vibrating-pills.md) - [Health-Focused Meal Planning Programs](https://www.trendhunter.com/trends/good-food-real-results.md) - [Effervescent Protein Drinks](https://www.trendhunter.com/trends/doms-proteinon.md)