# Metamorphic Printorials Freja Beha Erichsen for Vogue UK March 2010 By TopDog | Published 2010-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freja-beha-erichsen References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/02/cyber-tribe.html) & [fashiongonerogue](http://fashiongonerogue.com/2010/02/cyber-tribe-freja-beha-erichsen-by-josh-olins/) Fashion Editor Lucinda Chambers garnished Danish model Freja Beha Erichsen in some of this years most anticipated spirited prints and accessories for the editorial titled 'Cyber Tribe' appearing in March 2010 [Vogue UK](https://www.trendhunter.com/trends/vogue-singapore-magazine). London born photographer Josh Olins worked the Freja Beha Erichsen shoot, capturing mesmerizing metamorphic prints and sequined swirls, spectacularly accented with lavish crystals and body armor. Beneath the bold embellishments are tastefully tailored cuts reminiscent of London circa 1968. **Implications** - I'm most impressed with Olin's use of lighting to highlight the colorful clothing found in the collection. The blues, greens and oranges really pop off the page in contrast to the models' porcelain skin. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Spirited Prints:** The use of bold prints accented with embellishments and body armor. - **Metamorphic Sequins:** Sequined swirls with tastefully tailored cuts that gives a London circa 1968 feel. - **Lighting Effects:** Using lighting to highlight the colorful clothing found in fashion photography. ### Industries Being Reshaped - **Fashion Industry:** Disruptive innovation opportunity is in creating new bold patterns with innovative embellishments and body armor. - **Photography Industry:** Disruptive innovation opportunity is in experimenting with lighting effects to highlight and enhance the overall appeal of a photo. - **Textile Industry:** Disruptive innovation opportunity is in creating fabrics with bold prints and incorporating them into fashion trends. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md)