# Shoebox Wall Interiors Freitag Store Tokyo Features a Unique Utilitarian Design By Katherinev123 | Published 2011-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/freitag-store-tokyo References: [spoon-tamago](http://www.spoon-tamago.com/2011/10/05/freitag-opens-first-store-in-tokyo/) & [hypebeast](http://hypebeast.com/2011/10/freitag-store-tokyo/) Freitag has opened its first flagship store in Asia, Freitag Store Tokyo. The Swiss brand Freitag, known for its line of eco-friendly handbags, is headed by two brothers Daniel and Markus, who were present at the Freitag Store Tokyo opening (see gallery). The new 2-floor Freitag Store Tokyo features an interior design by Torafu Architects, who renovated an old shoe store called 'Boston,' reports the blog Spoon & Tamago. The architects tried to keep some of the previous design elements that were already in place, such as the shoe box-lined walls. Now made to store and display the brand's 1,200 handbags, the wall boxes lend both a functional aspect and a unique utilitarian look. Freitag is a company specializing in bags made from upcycled materials such as truck tarpaulins, seat belts, inner tubes of bikes and vehicle airbags. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Retail Design:** Opportunity for retailers to incorporate sustainable materials and upcycling practices into their store designs. - **Unique Utilitarian Aesthetics:** Chance for brands to embrace unconventional design elements that create a distinctive and functional look. - **Preserving Architectural Heritage:** Potential for repurposing old buildings and preserving their original design elements in innovative ways. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore eco-friendly materials and unique design elements to create immersive shopping experiences. - **Interior Design and Architecture:** Opportunity for interior designers and architects to incorporate upcycled materials and preserve existing architectural features in their projects. - **Sustainable Product Manufacturing:** Manufacturers can explore the use of upcycled materials to create eco-friendly products that align with consumer demand for sustainability. ## Related on Trend Hunter - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Tokyo Design Showrooms](https://www.trendhunter.com/trends/fredericia-and-flooat.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Storage Box-Transformed Furniture](https://www.trendhunter.com/trends/chunks-and-blocks.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md)