# Green Faux Snakeskin The Scaly Freitag Hind Shopper Recycles Old Truck Tarps By Renee Ramsarran | Published 2011-02-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/freitag-hind-shopper References: [reference.freitag.ch](http://reference.freitag.ch/ch_en/reference/r106-hind-shopper-fakesnake.html#cid-10) The Freitag Hind shopper is part of a line of bags inspired by contemporary journalists. The hand-texted bag was named after Canadian women's lib writer Ella Cora Hind. The Swiss manufacturer's newest line is cut from [vintage truck tarpaulins](https://www.trendhunter.com/trends/lucky-trucking) patterned to resemble [snakeskin](https://www.trendhunter.com/trends/nonhuman-life). The textured scale exterior channels a sleek and classic feel. The Freitag Hind shopper is one of 22 styles available in the Reference collection. **Implications** - In today's eco-conscious society, consumers often find themselves sacrificing their personal style in order to maintain a green lifestyle. Businesses that provide consumers with products that are both [stylish and environmentally friendly](https://www.trendhunter.com/trends/versatile-bags-for-essentials) will benefit tremendously. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-chic Fashion:** Opportunity for fashion companies to create eco-conscious products with stylish design that appeal to consumers. - **Upcycling:** Opportunity for companies to create products that repurpose discarded materials and turn them into stylish goods. - **Sustainable Luxury:** Opportunity for brands to create high-end products that are both sustainable and luxurious. ### Who This Affects Most - **Fashion:** With eco-consciousness on the rise, the fashion industry can incorporate recycled materials to create stylish products that appeal to consumers. - **Retail:** Retail companies can start offering products made from sustainable materials to provide environmentally friendly options to their customers. - **Consumer Goods:** Companies in consumer goods can incorporate sustainable and reusable materials to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Commuter-Focused Reflected Bag Designs](https://www.trendhunter.com/trends/reflected-bag.md) - [Traditional Iconography Bags](https://www.trendhunter.com/trends/ophidian-mini-bag-collection.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Dinosaur-Themed Leather Bags](https://www.trendhunter.com/trends/labgrown-leather-ltd.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)