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# Cloud-Like Dining Chairs
Freifrau's NANA Chair Feels Like You're Sitting on a Cloud

By Francesca Mercurio | Published 2021-10-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/freifrau
References: [designboom](https://www.designboom.com/design/hanne-willmanns-nana-chair-for-freifrau-radiates-cloud-inspired-comfort-10-08-2021/)

Freifrau, a German-based furniture company, has released its new chair that boasts comfort and elegance. Dubbed the [NANA](https://www.trendhunter.com/trends/harudot) chair, this elevated furniture piece, designed by Hanne Willmann, took inspiration from the dream-like quality of clouds.

The upholstered chair consists of powder-coated tubular steel and wool. The designer spent a great deal of time experimenting with forms and materials to ensure the chair offers ultimate comfort. The [curved form and texture](https://www.trendhunter.com/trends/mysa) speak to the curvilinear shape of clouds and immediately appears like a comfortable seat. The textured finish adds depth, while the muted color makes for a versatile piece of furniture. Designed for both living and dining spaces, the NANA chair can be custom ordered with or without armrests and offers a [comfortable and cozy seating alternative](https://www.trendhunter.com/trends/knoll-perron-bun).

Image Credit: Freifrau, [designboom](https://www.designboom.com/design/hanne-willmanns-nana-chair-for-freifrau-radiates-cloud-inspired-comfort-10-08-2021/), [designboom](https://www.designboom.com/design/hanne-willmanns-nana-chair-for-freifrau-radiates-cloud-inspired-comfort-10-08-2021/)

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 2% | Activity: 20% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Cloud-inspired Furniture:** There is a disruptive innovation opportunity for furniture companies to incorporate dream-like qualities of clouds into their designs.
- **Customizable Seating:** A trend of offering personalized options such as armrests creates an opportunity for furniture companies to differentiate themselves in a crowded market.
- **Textured Materials:** There is an opportunity for furniture companies to use textured materials, such as the ones used in the NANA chair, to create a unique look and feel in their products.

### Who This Affects Most

- **Furniture:** There is a disruptive innovation opportunity for furniture companies to create unique and comfortable seating options with trendy designs such as the NANA chair.
- **Interior Design:** Interior designers can use cloud-like furniture such as the NANA chair to create cozy and comfortable living and dining spaces.
- **Textile Industry:** The trend towards textured materials could present customers with more options while prompting the textile industry to develop new materials.

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