# Donut Ice Creams Ben & Jerry's is Honoring Phish With a New Flavor Called 'Freezer Reprise' By Mary Van Puymbroeck | Published 2017-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/freezer-reprise References: [refinery29](http://www.refinery29.com/2017/07/163226/freezer-reprise-new-ben-jerrys-flavor) & [benjerry](http://www.benjerry.com/whats-new/2017/07/limited-edition-phish-flavor) To honor the historic 13-night run 'Phish' is having at Madison Square Garden, [Ben & Jerry's](https://www.trendhunter.com/trends/impretzively-fudged) is releasing an [exclusive new flavor](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan) -- 'Freezer Reprise.' This tasty new flavor is made up of sweet cream ice cream with a vanilla glaze, [chocolate donut swirl](https://www.trendhunter.com/trends/moon-rock-donut), chucks of chocolate donut and the brand's signature 'fudge Phish pieces.' Freezer Reprisal will make its first appearance on the opening night of the run on July 21st. Ben & Jerry's hasn't announced whether the flavor will be available outside of the Phish 'Bakers Dozen' run, so fans that are eager to give it a try should take the plunge and snag a ticket to one of the 13 nights. All of the proceeds from donations towards Freezer Reprise and sales of its accompanying t-shirt will go to the 'WaterWheel Foundation,' Phish's charity. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Donut Ice Creams:** Incorporate donut flavors and textures into ice cream to create unique dessert experiences. - **Exclusive Flavors:** Create exclusive flavors for special events or collaborations to generate excitement and boost sales. - **Charitable Partnerships:** Partner with charities to create limited edition products with proceeds going towards a good cause. ### Where This Applies - **Ice Cream:** Ice cream companies can innovate by creating new flavors and textures incorporating popular pastry flavors like donuts. - **Event Planning:** Event planners can collaborate with businesses to create exclusive flavors for special occasions or collaborations. - **Nonprofit:** Nonprofits can partner with businesses to create limited edition products as a way to raise funds for their organization. ## Related on Trend Hunter - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Berry-Chocolate Chip Ice Creams](https://www.trendhunter.com/trends/jenis-goose.md) - [S'mores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-pb-smore.md) - [Chocolatey Strawberry Ice Creams](https://www.trendhunter.com/trends/chocolate-covered-strawberry-ice-cream.md) - [Classic Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-topped1.md)