# Electrolyte-Packed Freezer Pops Jüve Pops are Functional Treats Full of Essential Vitamins By Laura McQuarrie | Published 2021-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freezer-pop References: [prnewswire](https://www.prnewswire.com/news-releases/yasso-inc-pioneers-functional-frozen-refreshment-with-the-launch-of-first-incubator-brand-juve-pops-301277167.html) & [juvepops](https://juvepops.com/) [Jüve Pops](https://www.trendhunter.com/trends/juv-camps) are functional freezer pops with real fruit and less sugar, and the thirst-quenching flavors share the benefits of vitamins and electrolytes. The water-based pops are nutritious, replenishing and a healthier alternative to many new recovery and hydration beverages on the market. According to the brand, the pops have twice the potassium, more vitamins, less sugar and fewer calories than the leading fruit bar. The freezer pops can be found in eight refreshing flavors: Tangerine, Triple Berry, Strawberry, Lemon Lime, and Coconut frozen bars, and Orange, Grape, and Triple Berry in freezable formats. Jüve Pops is the first incubator brand from better-for-you novelty brand [Yasso](https://www.trendhunter.com/trends/yasso-fudge-poppables) and it is bringing the success of [functional beverages](https://www.trendhunter.com/trends/sukr) to the frozen aisle. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Freezer Pops:** Functional freezer pops are becoming a popular and healthier alternative option to recovery and hydration beverages. - **Nutritious Snacking:** Consumers are actively seeking out snacks that are both low in sugar and high in vitamins according to the success of Juve Pops. - **Hydration Innovation:** As new trends continue to emerge for healthy, refreshing drinks, new products with added vitamins and electrolytes, like Juve Pops, will continue to experience success. ### Who This Affects Most - **Frozen Food:** Juice Pops are an innovative addition to the frozen food industry that can differentiate from the traditional options. - **Functional Beverages:** Juice Pops can capitalize on the growing market of functional beverages with a healthy and delicious option for post-workout or refreshment. - **Healthy Snacks:** Juve Pops target the growing market of consumers who are interested in consuming snacks that are nutritious, low in sugar and refreshing. ## Related on Trend Hunter - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Electrolyte Freeze Pops](https://www.trendhunter.com/trends/hydra-pops.md) - [Hydrating Electrolyte Popsicles](https://www.trendhunter.com/trends/hydration-juice-pops.md) - [Electrolyte-Packed Popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Organic Freezer Popsicles](https://www.trendhunter.com/trends/organic-freezer-pops.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md)