# TCM-Inspired Dog Foods Charmy Pet's Freeze-Dried Raw Dog Food is Boosted by Goji Berries & Ginseng By Laura McQuarrie | Published 2024-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freezedried-raw-dog-food References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/18502-charmy-pet-bringing-charm-to-pet-food) & [charmyboxshop](https://charmyboxshop.com/?srsltid=AfmBOormwOD7VT0z5Y39gsj8w2eqppk5lgtvgwhCwVK4F5CpcUm_azJb)  Charmy Pet is venturing into the creation of [freeze-dried raw dog food](https://www.trendhunter.com/trends/stella-and-chewys-1) boosted by time-tested ingredients from Traditional Chinese Medicine. Charmy Pet got its start in 2020 as a pet treat subscription box with a line of single-ingredient air-dried treats. In 2021, the company's community grew and Charmy Pet entered the brick-and-mortar space and found itself asking if they would go beyond treats. The brand-new Salmon & Duck Harmony Recipe and Beef & Duck Enrichment Recipe build upon the success of the brand's When [East Meets West](https://www.trendhunter.com/trends/freezedried-raw-pet-food) approach of fusing traditional Chinese herbs with Western nutritional science. In these formulas, scientifically backed ingredients are paired with revered [TCM](https://www.trendhunter.com/trends/moonbow-skin) ingredients like ginseng and goji berries. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 36% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Freeze-dried Pet Foods:** The adoption of freeze-drying technology in pet food preserves nutritional integrity and extends shelf life, offering a premium option in the pet food market. - **Integrative Pet Nutrition:** Combining Traditional Chinese Medicine (TCM) ingredients with Western nutritional science creates a unique health-promoting pet food category. - **Superfood-enhanced Pet Products:** The inclusion of superfoods like goji berries and ginseng in pet food blends caters to health-conscious pet owners seeking holistic wellness solutions for their pets. ### Industries Being Reshaped - **Pet Food Manufacturing:** This sector benefits from the introduction of innovative, nutritionally enhanced pet food varieties driven by traditional medicinal ingredients. - **Holistic Pet Care:** Holistic pet care companies can expand their offerings with products that integrate ancient wellness practices with modern nutritional science. - **Specialty Pet Retail:** Specialty pet stores could see increased foot traffic and sales by stocking niche, health-focused pet food products that differentiate from mainstream options. ## Related on Trend Hunter - [Herb-Infused Pet Foods](https://www.trendhunter.com/trends/freezedried-raw-pet-food.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [Nutrition Therapy Dog Foods](https://www.trendhunter.com/trends/eastern-food-therapy-for-dogs.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [Functional Nutrition Dog Foods](https://www.trendhunter.com/trends/freezedried-nuggets.md) - [Superfood Training Treats](https://www.trendhunter.com/trends/training-treats.md) - [Freeze-Dried Raw Dog Foods](https://www.trendhunter.com/trends/get-joy.md) - [Golden Milk Dog Treats](https://www.trendhunter.com/trends/superfood-treats-for-dogs.md)