# Protein-Rich Camping Meals These Freeze-Dried Meals are Meant to Keep Hunger at Bay While Camping By Katherine Pendrill | Published 2016-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freezedried-meals References: [preparedfoods](http://www.preparedfoods.com/articles/118038-bannock-launches-healthy-camping-food-line) & [bannockoutdoors](http://www.bannockoutdoors.com/) Bannock Outdoors recently launched a line of freeze-dried meals that are meant to be enjoyed while camping. While there are many food products geared towards campers, these meals are often flavorless or made with unhealthy ingredients. The new line of camping meals from Bannock are not only tasty, but they are also geared towards health-conscious consumers. Bannock's new freeze-dried meals are specifically designed for those engaging in outdoor activities such as [camping, hiking or backpacking](https://www.trendhunter.com/trends/field-stream-pet-food). All of the meals are made with natural, non-GMO ingredients that are [high in both fiber and protein](https://www.trendhunter.com/trends/born-simple). Not only are the meals filling, but they are also easy to prepare. To cook each dish, consumers only need a small amount of boiling water. With delicious flavors such as Asiago Pasta Primavera and Old-Fashioned Rice Pudding, the camping meals are perfect for active families who enjoy spending time in the outdoors. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Outdoor Food:** Opportunity for food companies to develop healthy and tasty food products specifically designed for outdoor activities like camping, hiking, and backpacking. - **Non-gmo Ingredients:** Increasing demand for natural, non-GMO ingredients in food products that can be packaged in a convenient way for outdoor activities. - **Convenient Camping Food:** Opportunity for food companies to develop convenient, easy-to-prepare camping meals that are tasty and nutritious while keeping in mind the space and equipment constraints of outdoor activities. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to develop new product lines that cater to the growing demand for healthy and convenient outdoor foods. - **Retail:** Opportunity for retailers to expand their selection of camping meals and outdoor food products that cater to the needs of health-conscious consumers. - **Outdoor Equipment:** Opportunity for companies that sell outdoor equipment to partner with food and beverage companies to offer bundled deals that include healthy and convenient camping meals. ## Related on Trend Hunter - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Whole Grain Protein-Packed Snacks](https://www.trendhunter.com/trends/kodiak-products.md) - [Freeze-Dried Meal Brand Refreshes](https://www.trendhunter.com/trends/mountain-house1.md) - [High-Protein Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meal.md) - [Protein-Packed Global Cuisine Meals](https://www.trendhunter.com/trends/get-real-protein.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/gsn-signature-meals.md) - [Outdoor Dining Kits](https://www.trendhunter.com/trends/savour-kit.md) - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Freeze-Dried Meal Bowls](https://www.trendhunter.com/trends/ready-to-heat-bowl.md)