# Freeze-Dried Fruit Snacks OHME! Launched Its Snack Town Freeze-Dried Fruit Collection By Adam Harrie | Published 2026-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freezedried-fruit References: [ohmefoods](https://www.ohmefoods.com/?srsltid=AfmBOopCgV2eBWnD20qzcnD2GGuQreaiTqpwuS2TUP0hrJxbpmmXRwXf&_kx=Ez9zbYP-QEYeQTAdxkQEpkMkzVvEvRmmowDixRGplc0.SsrGLG)  Vancouver-based freeze-dried fruit brand OHME! launched 'Snack Town,' a collection of three flavors available online starting at $5.49 per pack. The OHME Snack Town product lineup introduces new flavors: 'Apple Fries,' apple slices shaped like fries with no added sugar; 'Crunchy Banana,' made from certified organic bananas; and 'Passion Fruit Protein Crunch,' a 15g bag containing 6 grams of protein. The brand's first endeavor in protein-forward products, the 'Passion Fruit Protein Crunch,' targets consumers seeking a functional snack built around real fruit rather than an artificial protein base. All three flavors carry no added sugar and use simple ingredient lists. OHME! shows how freeze-dried fruit brands are discovering new product formats by blending familiar flavors with functional nutrition. Image Credit: OHME! ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 69% | Activity: 79% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-forward Fruit Snacks:** A move to embed meaningful protein into whole-fruit formats creates a new category that blends functional nutrition with clean-label fruit ingredients. - **Novel Fruit Formats:** Unconventional shapes and textures such as 'apple fries' and crunchy freeze-dried bites are redefining consumer expectations for fruit snack experience and shelf appeal. - **Clean-label Functional Snacks:** Products emphasizing no added sugar and short ingredient lists alongside targeted benefits illustrate consumer demand for transparent, health-forward snacking options. ### Who This Affects Most - **Snack Foods:** Shelf-stable, minimally processed fruit snacks that offer novel textures and functional attributes can disrupt traditional savory and candy-centric snack assortments. - **Sports Nutrition:** High-protein fruit-based bites present an alternative to synthetic protein powders and bars by coupling real-food perception with performance-oriented macros. - **E-commerce Direct-to-consumer:** Digital-first launches of small-batch, premium freeze-dried snacks enable rapid consumer testing and niche positioning outside conventional retail distribution. ## Related on Trend Hunter - [Organic Fruity Crisps](https://www.trendhunter.com/trends/fruit-crunchables.md) - [Crunchy Mulberry Snacks](https://www.trendhunter.com/trends/freeze-dried-fruit-snacks.md) - [Expansive Crispy Candy Lineups](https://www.trendhunter.com/trends/noomz-freezedried-candies.md) - [Hyper-Dried Fruit Lines](https://www.trendhunter.com/trends/tru-fru-4.md) - [Crunchy Superfruit Bites](https://www.trendhunter.com/trends/crunchy-superfruit-bites.md) - [Fruity Protein Chocolate Snacks](https://www.trendhunter.com/trends/fruitine.md) - [Freeze-Dried Olive Snacks](https://www.trendhunter.com/trends/freeze-dried-green-olives.md) - [Blueberry-Forward Yogurt Snacks](https://www.trendhunter.com/trends/yogurt-crunch.md) - [Nutritious Freeze-Dried Bites](https://www.trendhunter.com/trends/hapinest.md)