# Frozen Margarita Pops Ritas is Releasing New Freeze-A-Rita Frozen Margarita Icicles in Two Flavors By Katherine Pendrill | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freezearita References: [delish](https://www.delish.com/food-news/a32115518/ritas-freeze-a-rita-frozen-margarita-icicles/) In a time when it can be tough to keep your bar cart stocked, Ritas has you covered with its new Freeze-A-Rita Frozen Margarita Icicles. Available in two tasty varieties, these [ice pops](https://www.trendhunter.com/trends/ros-popsicles) are all your need for an at-home happy hour. Ritas is a brand best known for its [canned, ready-to-drink margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas). Now the brand is dipping a toe in the freezer aisle with its new Freeze-A-Rita Frozen Margarita Icicles. The new product is essentially a freezie crossed with an ice-cold margarita. Each ice pop has an 8% ABV and contains just 55 calories per serving. Best of all, the Frozen Margarita Icicles come in both Lime-A-Rita or Straw-A-Rita varieties. With summer just around the corner, the new Freeze-A-Rita Frozen Margarita Icicles are perfect for stoking your freezer. Image Credit: *Ritas.* ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **At-home Frozen Cocktails:** The Freeze-A-Rita Frozen Margarita Icicles offer a convenient and refreshing way to enjoy frozen cocktails at home. - **Alcoholic Ice Pops:** The combination of a freezie and a margarita in the Frozen Margarita Icicles taps into the trend of alcoholic ice pops. - **Low-calorie Frozen Beverages:** With just 55 calories per serving, the Freeze-A-Rita Frozen Margarita Icicles cater to the growing demand for low-calorie frozen beverages. ### Where This Applies - **Alcoholic Beverages:** The Frozen Margarita Icicles represent a disruptive innovation opportunity for the alcoholic beverage industry to expand into the frozen treats market. - **Frozen Food:** The introduction of Freeze-A-Rita Frozen Margarita Icicles presents a potential disruptive innovation opportunity for the frozen food industry to offer adult-oriented frozen treats. - **Convenience Stores:** Convenience stores can capitalize on the trend of at-home frozen cocktails by stocking the Freeze-A-Rita Frozen Margarita Icicles as a unique convenience beverage option for customers. ## Related on Trend Hunter - [Icy Summertime Refreshment Menus](https://www.trendhunter.com/trends/rocket-pop-italian-ice.md) - [Fruity Frozen Lemonade Lineups](https://www.trendhunter.com/trends/four-new-frozen-lemonades.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Collaboration Frozen Summertime Treats](https://www.trendhunter.com/trends/koolaid-tropical-punch-ice.md) - [Patriotic Popsicle-Inspired Cocktails](https://www.trendhunter.com/trends/bombarita.md) - [Frozen Whiskey Pops](https://www.trendhunter.com/trends/whiskey-pops.md) - [Fruity Italian Ice Desserts](https://www.trendhunter.com/trends/raspberries-n-cream-cream-ice.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md)