# Lollipop-Themed Frozen Treats The Chupa Chups Eezy Freezzy Freeze Pop Range is Arriving in the UK By Michael Hemsworth | Published 2022-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/freeze-pop References: [conveniencestore](https://www.conveniencestore.co.uk/products/chupa-chups-eezy-freezzy-freeze-pops-enter-uk/669963.article) & [rosemarketinguk](https://www.rosemarketinguk.com)  The Chupa Chups Eezy Freezzy freeze pop range is being launched by [Rose Marketing](https://www.trendhunter.com/trends/freeze-squeeze-slush) as a new line of lollipop-inspired frozen treats into the UK market next year. The products include the Squeezee [Freeze Pops](https://www.trendhunter.com/trends/del-monte-freeze-pops) in Cola, Strawberry, Orange and Apple flavors, while the Chupa Chups Strawberry Triangle Freeze Pops are also being launched. Crafted with real fruit juice the products are free from artificial flavors and fat, and feature a low-calorie recipe that's suitable for kids and adults alike. Area Licensing Manager of [Perfetti](https://www.trendhunter.com/trends/fruittella-ice-lollies) Van Melle Marta Ballesteros commented on the new Chupa Chups Eezy Freezzy freeze pop range saying, "We are very pleased with this amazing product. These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lollipop-themed Frozen Treats:** The Chupa Chups Eezy Freezzy freeze pop range is launching in the UK market next year, bringing a new, fun and exciting way to experience frozen treats that combine low calories and real fruit juice. - **Low-calorie Fruit Juice Products:** Chupa Chups Eezy Freezzy freeze pop range is offering a low-calorie recipe made with real fruit juice, paving the way for healthier options in the frozen treat industry. - **Artificial-free Flavored Products:** The Chupa Chups Eezy Freezzy freeze pop range is promoting healthy and natural lifestyles with their artificial-free flavored freeze pops that feature low calories and real fruit juice. ### Who This Affects Most - **Frozen Treats:** The frozen treat industry can benefit from the Chupa Chups Eezy Freezzy freeze pop range by offering a new, healthier and fun option for customers that combines real fruit juice and low calories. - **Confectionery:** The confectionery industry can take inspiration from the Chupa Chups brand, expanding product lines to incorporate healthier and more natural options with artificial-free flavors, such as the Chupa Chups Eezy Freezzy freeze pop range. - **Beverage:** The beverage industry can learn from the Chupa Chups Eezy Freezzy freeze pop range, creating innovative strategies to promote a healthier lifestyle while maintaining fun and refreshing qualities in their products. ## Related on Trend Hunter - [Lollipop-Inspired Frozen Treats](https://www.trendhunter.com/trends/freeze-squeeze-slush.md) - [Gel-Infused Lollipops](https://www.trendhunter.com/trends/chupa-chups-frooze-pop.md) - [Liquid-Filled Candy Ice Pops](https://www.trendhunter.com/trends/rowntrees-ice-lollies.md) - [Flavor-Packed Candy Chews](https://www.trendhunter.com/trends/chupa-chups-incredible-chew.md) - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Lollipop-Inspired Ice Creams](https://www.trendhunter.com/trends/la-menorquina-chupa-chups.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md)