# Nutrient-Dense Freeze-Dried Snacks Sow Good Makes Freeze-Dried Fruit & Vegetable Snacks and More By Laura McQuarrie | Published 2021-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freeze-dried-snack References: [prnewswire](https://www.prnewswire.com/news-releases/new-freeze-dried-food-brand-sow-good-launches-with-sustainable-plant-based-offerings-301284207.html) & [thisissowgood](http://www.thisissowgood.com) [Sow Good](https://www.trendhunter.com/trends/freeze-dried-caramel) is a new direct-to-consumer brand that makes [freeze-dried snacks](https://www.trendhunter.com/trends/freezedried-snack1) with fruits and vegetables. The nutrient-dense, ethically sourced fruit and vegetable products help to reduce food waste thanks to their shelf stability and use of cutting-edge freeze-drying technology. The products capture fruits and vegetables at peak freshness and more than 97% of nutrients are said to be preserved with this process. Claudia Goldfarb, co-founder and CEO of Sow Good, explains that the vision for the [D2C](https://www.trendhunter.com/trends/pop-sol) brand came from "a desire to snack healthily and frequently without the burden of fresh food spoilage." Now, the brand is introducing itself to the world with a line of non-GMO products that includes six ready-to-make smoothies and six snacks. These products include flavors like Açaí of Relief and Mint to Be. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Freeze-dried Snacks:** Opportunity for brands to use freeze-drying technology to create nutrient-dense, shelf stable snacks. - **Ethically Sourced Products:** Opportunity for brands to offer food products created with ethically sourced fruits and vegetables. - **Direct-to-consumer Brands:** Opportunity for brands to create direct-to-consumer platforms for healthy snack products. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers could use freeze-drying technology to produce nutrient-dense, shelf-stable snacks with minimal food waste. - **Health and Wellness:** Health and wellness brands can create healthy and ethically-sourced food products and market them directly to consumers. - **Eco-friendly Products:** Opportunity for eco-friendly brands to use ethically sourced and sustainable materials for their packaging and marketing efforts. ## Related on Trend Hunter - [Seasonal Freeze-Dried Treats](https://www.trendhunter.com/trends/sow-good.md) - [Freeze-Dried Cookie Puffs](https://www.trendhunter.com/trends/cookie-bombs.md) - [Kid-Friendly Freeze-Dried Snacks](https://www.trendhunter.com/trends/freeze-dried-snacks.md) - [Crispy Freeze-Dried Christmas Candies](https://www.trendhunter.com/trends/freezedried-candies.md) - [Freeze-Dried Ice Cream Sandwiches](https://www.trendhunter.com/trends/freeze-dried-ice-cream-sandwiches.md) - [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md) - [Fruity Nutrient-Rich Holiday Snacks](https://www.trendhunter.com/trends/freezedried-snacks.md) - [Freeze-Dried Fig Snacks](https://www.trendhunter.com/trends/freeze-dried-fig.md) - [Crunchy Mulberry Snacks](https://www.trendhunter.com/trends/freeze-dried-fruit-snacks.md)