# Freeze-Dried Ice Cream Sandwiches Sow Good is Launching a Crunchy, Heat-Proof Summer Snack By Laura McQuarrie | Published 2023-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freeze-dried-ice-cream-sandwiches References: [instagram](https://www.instagram.com/p/Cw5PBJzMmYB/) & [thisissowgood](https://thisissowgood.com/)  Sow [Good](https://www.trendhunter.com/trends/popsicle-1), a brand that's known for its super crunchy, super flavorful [freeze-dried candy](https://www.trendhunter.com/trends/jolly-rancher-freeze-dried), is planning to launch "summer-proof" [freeze-dried ice cream sandwiches](https://www.trendhunter.com/trends/freeze-dried-minis). Set to make their debut in classic Vanilla and Neapolitan varieties, these freeze-dried ice cream treats share the benefit of being crunchy and non-melting. With moisture removed, the lightweight and packable treats offer a new experience of one of the best indulgences of the warm weather months. Freeze-drying food technology has been employed for decades to create nourishment for astronauts in space and now, brands are shining a spotlight on this technology to highlight a new generation of snacks that are exceptionally lightweight, shelf-stable, and have an extended shelf life, catering to consumers' desires for convenient, long-lasting, and nutritious on-the-go options. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 41% | Activity: 72% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Freeze-dried Snacks:** Brands are using freeze-drying technology to create lightweight, shelf-stable snacks with extended shelf life. - **Summer-proof Treats:** Sow Good is launching freeze-dried ice cream sandwiches that remain crunchy and non-melting in hot weather. - **Convenient On-the-go Options:** Consumers desire convenient, long-lasting, and nutritious snacks that can be easily consumed while on the move. ### Where This Applies - **Food Manufacturing:** Freeze-drying technology presents an opportunity for food manufacturers to create lightweight, shelf-stable snacks with an extended shelf life. - **Frozen Desserts:** The launch of freeze-dried ice cream sandwiches offers a disruptive innovation opportunity for the frozen desserts industry, providing a non-melting, summer-proof treat. - **Snack Foods:** The demand for convenient, on-the-go options creates a disruptive innovation opportunity for the snack foods industry to develop lightweight and nutritious snacks that satisfy consumer preferences. ## Related on Trend Hunter - [Freeze-Dried Cookie Puffs](https://www.trendhunter.com/trends/cookie-bombs.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Freeze-Dried Ice Creams](https://www.trendhunter.com/trends/ice-cream-that-doesnt-melt.md) - [Freeze-Dried Ice Cream Bites](https://www.trendhunter.com/trends/coco-fro.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Crispy Freeze-Dried Christmas Candies](https://www.trendhunter.com/trends/freezedried-candies.md) - [Freeze-Dried Caramel Pieces](https://www.trendhunter.com/trends/freeze-dried-caramel.md) - [Crispy Freeze-Dried Candies](https://www.trendhunter.com/trends/astrofreeze.md) - [Crunchy Freeze-Dried Candies](https://www.trendhunter.com/trends/freeze-dried-candy.md)