# Limited-Ingredient Dog Treats West Paw's Freeze-Dried Dog Treats Emphasize Minimal Ingredients By Laura McQuarrie | Published 2020-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freeze-dried-dog-treats References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/13832-west-paw-debuts-dog-treats-with-animal-welfare-sustainability-merits) & [westpaw](https://www.westpaw.com/) [West Paw](https://www.trendhunter.com/trends/enrichment-kit) is now producing its first-ever dog treats and the freeze-dried dog treats are available in two varieties that will appeal to ingredient-conscious pet owners—limited-ingredient and [single-ingredient](https://www.trendhunter.com/trends/halloweenthemed-cat-treats). The new treats from the sustainable pet product company shine a spotlight on six proteins and superfood vegetable additions in the case of the limited-ingredient treats. Each product pouch includes a window that counts the number of ingredients included in the recipe, which will only be a handful of ingredients like sweet potatoes, carrots, kale, broccoli, spinach and goat milk—adding up to a total of six ingredients at most. In the summer, consumers can look forward to a third variety of freeze-dried dog treats being added to the line. Image Credit: West Paw ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Limited-ingredient Dog Treats:** Opportunity for pet food companies to cater to ingredient-conscious pet owners by offering limited-ingredient dog treats. - **Single-ingredient Dog Treats:** Opportunity for pet food companies to appeal to pet owners seeking simple, single-ingredient dog treats. - **Transparency in Pet Food:** Opportunity for pet food companies to highlight the number of ingredients in their products, offering transparency to consumers. ### Where This Applies - **Pet Food:** Disruptive innovation opportunity for the pet food industry to create limited-ingredient and single-ingredient dog treats. - **Sustainable Products:** Opportunity for sustainable pet product companies to expand their product offerings to include freeze-dried dog treats. - **Transparency and Labeling:** Opportunity for companies in the transparency and labeling industry to develop solutions that help pet food companies showcase their limited-ingredient recipes. ## Related on Trend Hunter - [Lobster Pet Treats](https://www.trendhunter.com/trends/lobster-organic-coconut-freezedried-treats.md) - [Freeze-Dried Cheese Treats](https://www.trendhunter.com/trends/freeze-dried-cheese-treats.md) - [Protein-Packed Pet Snacks](https://www.trendhunter.com/trends/freezedried-just-chicken-for-pets.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Healthy Dog Treats Lines](https://www.trendhunter.com/trends/healthy-dog-treats1.md) - [Expanded American Meat Treats](https://www.trendhunter.com/trends/rare-breed-1.md) - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Premium Insect Protein Treats](https://www.trendhunter.com/trends/protein-dog-treat.md)