# Freeze-Dried Cheese Treats WagWell's Cheese Treats for Dogs are Versatile and Rich in Protein By Laura McQuarrie | Published 2025-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freeze-dried-cheese-treats References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/18826-pet-treat-companies-win-people-magazines-pet-product-awards) & [wagwellpet](https://wagwellpet.com/products/freeze-dried-cheese-treat?srsltid=AfmBOop3k2JM_gdus9dZNuoJWyIfA1rDVRO3kb__ml-PHH9t3ZuoOgrC)  [WagWell's](https://www.trendhunter.com/trends/omega-dog-supplements) Freeze-Dried Cheese Treats are super-simple, single-ingredient treats for dogs that are versatile enough to be used for training, topping food or treating canine companions to a healthy snack. Thanks to their unique form, these treats can also be rehydrated in hot or cold water. Free from preservatives, the protein-packed Freeze-Dried Cheese Treats are pasteurized and microbe-tested to preserve their natural flavor. These [human-grade dog treats](https://www.trendhunter.com/trends/its-the-dogs) are free from grains, corn, soy and filler ingredients, and common allergens, broadening their appeal to dogs with sensitivities. Unlike many treats for dogs, these ones stand out for their simplicity and quality. WagWell's Freeze-Dried Cheese Treats won the title of Best Meat-Free Dog Treat in People Magazine's annual Pet Product Awards. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 23% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Human-grade Pet Products:** The rise of human-grade pet products is transforming the pet food industry by ensuring pets receive the same quality of ingredients as humans. - **Single-ingredient Formulations:** Single-ingredient formulations are gaining traction as pet owners seek transparency and simplicity in pet food products, minimizing the risk of allergens. - **Meat-free Pet Treats:** The popularity of meat-free pet treats opens up options for pet owners who are concerned about sustainability and animal welfare in pet food production. ### Where This Applies - **Pet Food Industry:** Innovations in the pet food industry are focusing on creating health-oriented, allergen-free products that cater to specific dietary needs of pets. - **Sustainable Pet Products:** Sustainable pet products are becoming pivotal in addressing environmental concerns while maintaining quality and nutritional value for pets. - **Functional Foods for Pets:** The functional foods sector for pets is evolving with products designed not just to feed but also to contribute to the overall health and dietary well-being of pets. ## Related on Trend Hunter - [Cheese Curd Dog Treats](https://www.trendhunter.com/trends/chhurpi-puffs-dog-treats.md) - [Space-Themed Dog Treats](https://www.trendhunter.com/trends/freeze-dried-dog-treat.md) - [Cheese-Made Dog Bones](https://www.trendhunter.com/trends/toplife-cheese-bones.md) - [Cheeseburger-Flavored Dog Treats](https://www.trendhunter.com/trends/grain-free-cheeseburger-flavor-dog-treats.md) - [Certified Beef-Liver Treats](https://www.trendhunter.com/trends/freeze-dried-treats.md) - [Protein-Packed Pet Snacks](https://www.trendhunter.com/trends/freezedried-just-chicken-for-pets.md) - [DIY Dog Treat Mixes](https://www.trendhunter.com/trends/dog-treat-mixes.md) - [Yak Cheese Dog Chews](https://www.trendhunter.com/trends/yak-cheese.md) - [Nutritional Bison Dog Treats](https://www.trendhunter.com/trends/bison-dog-treat.md)