# Vibrant Freezable Lunch Boxes Packit® Launches the Playtime Lunch Boxes Line By Kalin Ned | Published 2023-07-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/freezable-lunch-boxes References: [packit](https://packit.com/products/playtime-lunch-box)  Freezable lunch boxes offer a convenient, eco-friendly, and reusable approach to one's on-the-go meal. [PackIt](https://www.trendhunter.com/trends/playtime-lunch-box)® is already gearing up for the back-to-school season, launching a vibrant and kid-friendly line of its versatile freezable lunch boxes. Meant to "expand [the brand's] offerings to meet the needs of a wider range of customers," the thoughtfully-designed Playtime Lunch Boxes are meant for preschool-aged children which is a new category for PackIt®. The new range of freezable lunch boxes features a rounded shape and a vibrant color palette. The Playtime Lunch Boxes incorporate PackIt's patented EcoFreeze® Technology, with freezable gel built into the bag's walls and an antimicrobial lining. They are available in three charming patterns. The lunch boxes have a large zip opening for easy packing, collapse flat for overnight freezing, and feature a convenient [buckle handle for attaching to backpacks](https://www.trendhunter.com/trends/ninja-frostvault-go) and sports bags. Image Credit: PackIt® ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 60% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Freezable Lunch Boxes:** The trend of freezable lunch boxes offers a convenient and eco-friendly solution for on-the-go meals. - **Versatile Lunch Box Designs:** The trend of versatile lunch box designs allows companies to expand their offerings to meet the needs of a wider range of customers. - **Preschool Lunch Box Category:** The trend of creating lunch boxes specifically for preschool-aged children opens up new market opportunities for companies. ### Where This Applies - **Food Storage and Transportation:** In the food storage and transportation industry, there are disruptive innovation opportunities to create more sustainable and user-friendly freezable lunch boxes. - **Children's Products:** In the children's products industry, companies can capitalize on the trend of versatile lunch box designs to cater to specific age groups and preferences. - **Back-to-school Supplies:** In the back-to-school supplies industry, there is an opportunity to tap into the preschool lunch box category and offer innovative solutions for young children. ## Related on Trend Hunter - [Playful Freezable Lunch Boxes](https://www.trendhunter.com/trends/playtime-lunch-box.md) - [Ultra-Compact Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-box.md) - [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md) - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md) - [Freezable Chill Boards](https://www.trendhunter.com/trends/chill-board.md) - [Convenient Freezable Coolers](https://www.trendhunter.com/trends/freezable-cooler.md) - [Freezable Crossbody Bags](https://www.trendhunter.com/trends/hydration-crossbody.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Eco-Friendly Insulated Lunch Bags](https://www.trendhunter.com/trends/insulated-lunch-bag.md)