# Convenient Freezable Coolers Packit® Has Introduced the Essential Cooler Design to Its Lineup By Kalin Ned | Published 2024-07-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/freezable-cooler References: [packit](https://packit.com/products/freezable-essential-cooler)  [PackIt](https://www.trendhunter.com/trends/hydration-crossbody)®'s Essential Cooler is a new addition to the brand's line of freezable coolers. Designed for convenience and efficiency, this product features a cube shape with a top-load design. A key feature of the offering is PackIt's ECOFREEZE® technology which helps it maintain temperatures for hours without needing traditional ice or ice packs. PackIt®'s Essential Cooler is ideal for outdoor activities. The freezable cooler is available in Black, True Blue, and Gray Fog colorways. The design is equipped with a top handle, adjustable crossbody strap, front zip pocket, and side mesh pocket — all features that enhance its practicality. The cooler can be [collapsed flat](https://www.trendhunter.com/trends/snap-n-go) and frozen overnight. PackIt®'s Essential Cooler is made from nontoxic poly canvas with a food-safe, antimicrobial lining. It is also free from PVC, BPA, phthalates, and lead. Image Credit: PackIt® ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 34% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Eco-friendly Coolers:** PackIt®'s use of nontoxic and food-safe materials in the Essential Cooler model aligns with a growing consumer preference for eco-friendly products. - **Portable Cooling Technology:** The ECOFREEZE® technology that maintains the cooler's temperature without ice offers innovative solutions for temperature control in portable devices. - **Collapsible Products:** With its collapsible design, the Essential Cooler highlights the increasing market demand for space-saving and easy-to-store consumer goods. ### Who This Affects Most - **Outdoor Recreation:** PackIt®'s Essential Cooler is tailored to meet the needs of outdoor enthusiasts who require portable, easy-to-use cooling solutions. - **Food Storage:** The antimicrobial lining and food-safe materials of the cooler address health and safety concerns in the expanding food storage industry. - **Sustainable Products:** The use of eco-friendly materials such as nontoxic poly canvas positions PackIt® within the growing market for sustainable goods. ## Related on Trend Hunter - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md) - [Freezable Crossbody Bags](https://www.trendhunter.com/trends/hydration-crossbody.md) - [Playful Freezable Lunch Boxes](https://www.trendhunter.com/trends/playtime-lunch-box.md) - [Ultra-Compact Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-box.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Vibrant Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-boxes.md) - [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md) - [Freezable Chill Boards](https://www.trendhunter.com/trends/chill-board.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md)