# Hyper-Specific Haircare Collections Freewill Haircare is Focused on Hair Cycling By Michael Hemsworth | Published 2024-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freewill-haircare References: [drugstorenews](https://drugstorenews.com/freewills-customizable-products-harness-power-hair-cycling) & [sallybeauty](https://www.sallybeauty.com)  Sally Beauty and beauty brand developer Underling have co-developed the new Freewill haircare collection as a series of specific solutions for consumers to incorporate into their grooming routine. The haircare products are targeted towards [hair cycling techniques](https://www.trendhunter.com/trends/serene-scalp) and thus come in a wide range of hyper-specific formulations to address consumer needs. The product line thus includes such varieties as [Scalp & Detox](https://www.trendhunter.com/trends/nutrire), Volume Boost, Smooth & Frizz-Free, Restorative Repair, Color Preserve, Blonde Preserve and Cults & Coils. Freewill haircare responds to the demands of consumers who are seeking out [customized cosmetic and beauty products](https://www.trendhunter.com/trends/the-body-lab) that won't break the bank. The products are branded with a color-coded system that will help shoppers to easily differentiate between them on store shelves and online, ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 82% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customized Haircare Solutions:** Consumers are increasingly seeking out personalized haircare products tailored to their unique needs, driving demand for customized solutions. - **Hair Cycling Techniques:** Incorporating hair cycling into grooming routines is gaining traction, leading to the development of specialized products for each phase of the cycle. - **Color-coded Branding:** Implementing color-coded systems in product lines enhances consumer ease in identifying and selecting the right products for their haircare needs. ### Who This Affects Most - **Beauty & Personal Care:** The beauty industry is witnessing a shift towards personalized and hyper-specific product offerings to meet diverse consumer needs. - **Retail & Ecommerce:** Ecommerce platforms are becoming essential for distributing customized beauty products, providing easy access and convenience to consumers. - **Cosmetic Manufacturing:** Manufacturing processes are adapting to allow for the creation of tailored formulations that cater to highly specific haircare requirements. ## Related on Trend Hunter - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Minimalist Haircare Collections](https://www.trendhunter.com/trends/hindsgaul-hair.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Summer-Centric Haircare Products](https://www.trendhunter.com/trends/pacifica-haircare-collections.md) - [Next-Gen Clean Haircare Collections](https://www.trendhunter.com/trends/shampoos-conditioners.md) - [Mood-Boosting Haircare](https://www.trendhunter.com/trends/happy-hair-people.md) - [Seasonal Haircare Kits](https://www.trendhunter.com/trends/aveda-canada.md)