# Water-Supplying Flip Flops Each Pair of Freewaters Sandals Gives Someone Clean Water for a Year By Rebecca Byers | Published 2012-07-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/freewaters-sandals References: [shopwithmeaning.org](http://shopwithmeaning.org/2012/07/freewaters-sandals/) & [freewaters](http://www.freewaters.com/) Freewaters Sandals is a socially conscious fashion brand that provides clean drinking water for one individual for a year for every purchase of a pair of [flip flops](https://www.trendhunter.com/trends/3dprinted-flipflops). Founded in 2009, Freewaters aims to enable the access of clean drinking water to those in need, as at the core of their belief system lies the understanding that such is a basic human right. Freewaters is endeavoring to develop partnerships that will facilitate the digging of wells that have the power to transform life and health for communities in need. Founded by two longtime friends, industrial designers and surfers, the innovative Santa Cruz-based [footwear brand](https://www.trendhunter.com/trends/project-pink-slide) combines the co-founders' interest in adopting a social business aspect with their passions to choose a cause also relative to their product. **Contact Information** Freewaters Sandals website Freewaters Sandals on [Facebook](http://www.facebook.com/Freewaters) Freewaters Sandals on [Twitter](http://twitter.com/_freewaters/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Conscious Fashion:** Opportunity for fashion brands to incorporate social causes into their business model and make a positive impact. - **Clean Drinking Water Access:** Opportunity to develop innovative solutions and partnerships that provide clean drinking water to communities in need. - **Social Business:** Opportunity to combine business ventures with social causes and create sustainable impact. ### Who This Affects Most - **Fashion:** Fashion industry can embrace social consciousness and support causes while delivering stylish products. - **Water Filtration:** Water filtration industry can develop new technologies and partnerships to provide clean drinking water to communities. - **Social Entrepreneurship:** Opportunity for entrepreneurs to start businesses that address social issues and create positive change. ## Related on Trend Hunter - [Hotel-Approved Sustainable Flip Flops](https://www.trendhunter.com/trends/sustainable-flip-flops.md) - [Functional Mermaid-Inspired Sandals](https://www.trendhunter.com/trends/z1-design.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Split-Toe Barefoot Sandals](https://www.trendhunter.com/trends/vivobiome-tabi-gen-01-sandal.md) - [Lightweight Marine-Inspired Sandals](https://www.trendhunter.com/trends/hyperport-h2-sandal.md) - [Woven Sandal Collections](https://www.trendhunter.com/trends/woven-sandals.md)