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# Free Beverage Companies
FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons

By Laura McQuarrie | Published 2021-05-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/freewater
References: [prnewswire](https://www.prnewswire.com/news-releases/freewater-the-worlds-first-free-beverage-company-launches-with-a-foundation-and-focus-in-philanthropy-301287677.html) & [freewater.io](http://www.freewater.io)

FreeWater makes eco-friendly, BPA-free products that double as a new kind of advertising medium, since advertisers have the option to distribute the water for free or sell the beverage for profit. FreeWater is paid for by ads that are printed directly onto its [paper cartons](https://www.trendhunter.com/trends/wenlock-spring) and [aluminum bottles](https://www.trendhunter.com/trends/flow-sparkling-water) and it uses both B2B and B2C models.

The interactive product packaging from the free beverage company gives advertisers the ability to link content via conntected CR codes, so that consumers can easily claim coupons, watch videos, receive news, order food, download music, register to vote, immerse themselves in augmented reality, play games and much more.

FreeWater's paradigm-shifting marketing concept promises to disrupt the food and beverage industry, and it's just the first that founder Josh Cliffords plans to make free with the support of advertising.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 66% | Activity: 72% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Advertising:** FreeWater demonstrates a new form of advertising, using eco-friendly, BPA-free products as an advertising medium.
- **Interactive Packaging:** FreeWater's product packaging allows advertisers to link content for consumers via connected CR codes, creating an interactive experience.
- **Free Products Supported by Ads:** FreeWater's business model disrupts the traditional B2B and B2C models by offering free products paid for by ads printed directly onto the paper cartons and aluminum bottles.

### Industries Being Reshaped

- **Food and Beverage:** FreeWater's marketing concept has the potential to disrupt the food and beverage industry by offering innovative and eco-friendly methods of advertising and distribution.
- **Advertising:** FreeWater has created a new form of advertising that utilizes product packaging, providing opportunities for advertisers to create interactive experiences and increase consumer engagement.
- **Packaging:** FreeWater's interactive product packaging could revolutionize the packaging industry, by creating a new approach to product distribution that combines advertising with packaging design and functionality.

## Related on Trend Hunter

- [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md)
- [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md)
- [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md)
- [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md)
- [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md)
- [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md)
- [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md)
- [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md)
- [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)