# Free-To-Play Contest Series Captain Morgan & FanDuel Kickoff Soccer Season with new Game By Grace Mahas | Published 2021-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freetoplay-contest-series References: [prnewswire](https://www.prnewswire.com/news-releases/captain-morgan--fanduel-announce-exclusive-partnership--free-to-play-contest-series-as-historic-soccer-season-kicks-off-301274307.html?tc=eml_cleartime) [Captain Morgan](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl) and [FanDuel](https://www.trendhunter.com/trends/fanduel) recently joined forces to launch a new [free-to-play contest series](https://www.trendhunter.com/trends/fantasy-foodball-pool) to kick off the historic soccer season. Fans will be to play for a chance to win cash prizes as they cheer on their teams each week. "All of us at Captain Morgan have been looking forward to this season for several months now, and we know there are millions of soccer fans out there who are as eager as we are to see teams back in action at their home stadiums once again," said Sam Salameh, Vice President Captain Morgan. "We know soccer fans are some of the most passionate in all of sports, and we can't wait to help fuel that passion. We're so thrilled to have found a partner in FanDuel that will help us offer fans new ways to consume and engage with the game we all love this season." Image Credit: Captain Morgan, FanDuel ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 35% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Free-to-play Contest Series:** The trend of launching free-to-play contest series for sports fans can disrupt traditional sports engagement methods and boost customer engagement and loyalty. - **Partnerships with Gaming Platforms:** Collaborating with gaming companies can create new avenues for reaching and engaging customers, thereby increasing brand awareness and loyalty. - **Cash Prize Incentives:** Providing fans with a chance to win cash prizes by using their team knowledge and skills can encourage deeper brand engagement and loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Alcoholic beverage brands can partner with gaming platforms to engage customers through contests and sweepstakes related to sports, increasing brand awareness and loyalty. - **Gaming:** Gaming platforms can benefit from partnerships with sports brands to offer unique and engaging experiences that drive user growth and retention. - **Sports:** Sports leagues and teams can partner with brands to offer innovative and interactive ways for fans to engage with their favorite teams and players, leading to increased customer loyalty and brand awareness. ## Related on Trend Hunter - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Super-Fan Tequila Campaigns](https://www.trendhunter.com/trends/chief-soccer-officer.md) - [Fan-Centered Soccer Sweepstakes](https://www.trendhunter.com/trends/grita-gol-sweepstakes.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Finance-Sport Partnership Sweepstakes](https://www.trendhunter.com/trends/nerdwallet-is-offering-prizes.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Sports Score Punch Bowls](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl.md) - [Summer-Forward Juice Sponsorships](https://www.trendhunter.com/trends/official-juice-sponsor.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md)