# Luxe Classic Flatiron Hotels The Freehand Hotel New York Was Built in a 1928 Historic Building By Madison Mackay | Published 2018-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/freehand-hotel References: [wallpaper](https://www.wallpaper.com/travel/usa/new-york/hotels/freehand) & [freehandhotels](https://freehandhotels.com/new-york/) The Freehand Hotel is a chain of luxury hotels that just opened a new location in New York City. The new hotel was built inside a classic flatiron building the George Washington Hotel, which was originally built in 1928. In the flatiron neighborhood, this hotel is a modern space with warm colors and vibrant textures. The building features custom-made furniture, built specially for the space -- taking a contemporary twist with restored original pieces. Commissioned from Bard's College Live Arts Program, the site-specific art adds a unique design style while still supporting local artists. With a stylish bar attached to the lobby, the Freehand hotel offers high-end amenities perfect for tourism and business travel -- making each stay as comfortable and fun as possible. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Hotels:** There is a growing trend of luxury hotels being built in historic buildings, offering a unique blend of classic charm and modern amenities. - **Contemporary Design:** The use of custom-made furniture and site-specific art in hotel design is becoming a popular trend, creating a visually appealing and immersive experience for guests. - **High-end Amenities:** Hotels are increasingly focusing on providing top-notch amenities to cater to the needs of both leisure and business travelers, enhancing their overall experience. ### Who This Affects Most - **Hospitality:** The hospitality industry can capitalize on the trend of converting historic buildings into luxury hotels, offering guests a unique and memorable experience. - **Furniture Manufacturing:** The growing demand for custom-made furniture in hotel design presents an opportunity for the furniture manufacturing industry to cater to the specific needs of luxury hotel projects. - **Art and Entertainment:** Local artists and art programs can benefit from collaborations with hotels, as the trend of incorporating site-specific art creates opportunities for exposure and support. ## Related on Trend Hunter - [Classically Inspired Localized Hotels](https://www.trendhunter.com/trends/hotel-henrietta.md) - [Contemporary Atlanta Hotels](https://www.trendhunter.com/trends/morris-adjmi.md) - [Brutalist Artful Hotel Designs](https://www.trendhunter.com/trends/hoxton-charlottenburg.md) - [Atlanta Heritage Contemporary Hotels](https://www.trendhunter.com/trends/forth-hotel.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Comprehensive Hotel Renovations](https://www.trendhunter.com/trends/m-social-hotel.md) - [Locally Built Boutique Hotels](https://www.trendhunter.com/trends/shinola-hotel-1.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [New York Structural Designs](https://www.trendhunter.com/trends/quarters.md)