# Flavored Free-From Toothpastes Desert Essence's Cruelty-Free Toothpaste Contains No Carrageenan By Laura McQuarrie | Published 2018-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freefrom-toothpaste References: [progressivegrocer](https://progressivegrocer.com/desert-essence-carrageenan-free-toothpastes) & [desertessence](https://www.desertessence.com/dental-care) Desert Essence launched a new line of free-from toothpaste products that will satisfy consumers who are looking to go without everything from [fluoride](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) and sodium lauryl sulfate to carrageenan and gluten. Each of the cruelty-free, vegan toothpastes contains baking soda, sea salt and zinc citrate, which work together to prevent buildups. The new toothpastes are being introduced in four varieties with globally inspired ingredients, including: Pink Himalayan Salt, Aloe and Tea Tree Oil, Arnica and Tea Tree Oil, and [Activated Coconut Charcoal](https://www.trendhunter.com/trends/charcoal-toothpaste1). While flavor used to be a major selling feature for many oral care products, this range spotlights ingredients that health-conscious consumers have come to know for their functional benefits—while aloe is soothing and tea tree has natural antiseptic properties, charcoal is a powerful detoxifier. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Free-from Toothpastes:** The free-from toothpaste trend presents an opportunity for companies to create toothpaste products that cater to specific consumer needs and preferences. - **Vegan Toothpaste:** The vegan toothpaste trend presents an opportunity for companies to cater to the growing demand for cruelty-free and plant-based personal care products. - **Functional Ingredients:** The emphasis on functional ingredients in toothpaste products presents an opportunity for companies to differentiate themselves in the market and meet the needs of health-conscious consumers. ### Who This Affects Most - **Personal Care:** The personal care industry can take advantage of the free-from toothpaste trend by developing innovative and unique products that meet the needs and preferences of consumers. - **Health and Wellness:** The health and wellness industry can capitalize on the vegan toothpaste trend by developing products that are aligned with the growing demand for plant-based and cruelty-free personal care products. - **Natural and Organic:** The natural and organic industry can seize the opportunity presented by the free-from toothpaste trend by developing toothpaste products that are free from harmful chemicals and use natural ingredients that promote oral health. ## Related on Trend Hunter - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Minty Fluoride-Free Toothpastes](https://www.trendhunter.com/trends/peppermint-fluoride-free-toothpaste.md) - [Flavor-Free Toothpastes](https://www.trendhunter.com/trends/flavor-free-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Caramel-Flavored Toothpastes](https://www.trendhunter.com/trends/salted-caramel-toothpaste.md)