# Freefalling Safe Sex Ads Use Condoms Campaign By Ayman | Published 2008-12-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/freefalling-condoms-campaign References: [coloribus](http://www.coloribus.com/paedia/prints/2008/12/01/206048/) & [worldaidsday.org](http://www.worldaidsday.org/) In commemoration of World AIDS Day (December 1), the Ministère de la Santé of Luxembourg released the following [PSA](https://www.trendhunter.com/trends/love-has-no-labels1) ads warning of the dangers of [not using protection while having sex](https://www.trendhunter.com/trends/superdrug-sexual-health-week). The ads use a visual of a couple falling from a skyscraper while having sex with the tagline, “To be sent in the air without protection, it is dangerous.” The PSA ads were created by Advantage ad agency, Luxembourg with art direction by Samy Guenane, photography by Marcel Veelo, and retouching by Glûcone. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Shockvertising:** Using provocative and shocking imagery to capture attention and raise awareness for social issues. - **Public Health Messaging:** Utilizing creative and memorable campaigns to educate the public about health risks and promote preventative measures. - **Visual Storytelling:** Using visual elements to convey a powerful message and evoke an emotional response. ### Who This Affects Most - **Advertising and Marketing:** Opportunity for agencies and brands to push the boundaries of traditional advertising and create impactful campaigns. - **Healthcare and Pharmaceuticals:** Potential for innovative approaches to public health messaging and raising awareness about sexually transmitted infections. - **Art and Design:** Platform for talented artists and creative professionals to utilize their skills in visual storytelling to advocate for important causes. ## Related on Trend Hunter - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md)