# Puppet Makeouts The New Freedent Ad Urges You to Open Your Mouth By Shelby Lee Walsh | Published 2010-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/freedent-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/freedent_swing) & [wrigley](http://www.wrigley.com/global/brands/freedent.aspx) The newest Freedent ad for their [gum sticks](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry) with the tag line,"Don't be afraid to open your mouth." With help from advertising agency CLM BBDO in Boulogne Billancourt, France, the Freedent ad explores this motto quite cleverly. A boy who is too [embarrassed to kiss](https://www.trendhunter.com/trends/youll-swear-by-them) his crush holds a puppet and lets him do all the talking (and kissing) to the pretty girl. Check out the photos from the Freedent ad above and click the links provided to watch the commercial for yourself. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Virtual Puppeteering:** Using virtual puppets in advertising campaigns to convey messages in a unique and engaging way. - **Interactive Advertising:** Creating ads that encourage consumer participation through interactive elements, like puppets. - **Alternate Communication:** Exploring innovative ways of communication, like using puppets, to break social barriers and connect with others. ### Industries Being Reshaped - **Advertising:** Integrating puppetry techniques in advertising to create memorable and impactful campaigns. - **Entertainment:** Incorporating puppetry into entertainment experiences to captivate audiences and enhance storytelling. - **Education:** Using puppets as a tool for communication and learning in educational settings to engage students and facilitate knowledge transfer. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md)