# Groovy Hippie Shops The Freecity Supershop Supermat is a Mecca for Free-Spirited Shoppers By Francis Tiangson | Published 2011-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freecity-supershop References: [coolhunting](http://www.coolhunting.com/culture/freecity-invade.php) & [freecitysupershop](http://www.freecitysupershop.com/) The Freecity Supershop Supermät, known for its free organic orange juice and stellar silk-screen printed t-shirts, has up-rooted and relocated to [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection). The new store, which is 3,000 square feet, is full of [locally sourced goods](https://www.trendhunter.com/trends/westfield-century-city), making it a shop that caters to the people in its community. The things you can find in the Freecity Supershop include vintage bikes, freshly baked bread and [superb clothing](https://www.trendhunter.com/trends/reformations-new-vancouver-location). I think the world needs a lot more fun-loving shops like this one to satisfy all shoppers! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Locally-sourced Retail:** The trend of locally-sourced retail stores that cater to the people in their community creates opportunities for disruption in the retail and food industries. - **Free-spirited Branding:** The trend of free-spirited branding and silk-screen printing offers opportunities for disruption in the fashion and design industries. - **Community-focused Shopping:** An increased focus on community in retail locations offers opportunities for disruption in the retail industry as a whole. ### Where This Applies - **Retail:** Locally-sourced retail and community-focused shopping are disrupting the traditional retail model. - **Food:** Locally-sourced retail stores that offer freshly baked goods are disrupting traditional grocery store models. - **Fashion:** The trend of free-spirited branding and silk-screen printing is disrupting traditional fashion branding and design processes. ## Related on Trend Hunter - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Empathic Emporium Pop-Ups](https://www.trendhunter.com/trends/fml-store.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Unique Festival Pop-Ups](https://www.trendhunter.com/trends/melo-matcha-x-free-people.md) - [Immersive Textile Boutiques](https://www.trendhunter.com/trends/100-silk-shop.md)