# Free Hot Dogs Oscar Mayer Gives Away $1 Million in Wieners to Celebrate Taste Test Victory By Christina Butty | Published 2009-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/freebies-oscar-mayer-cupons-to-celebrate-taste-test-victory References: [sev.prnewswire](http://sev.prnewswire.com/food-beverages/20090520/CG2008720052009-1.html) & [kraft.promotions](http://kraft.promotions.com/ombeeffranks/front.do) The Oscar Mayer hot dog company is ready to party! After facing off in a taste test against leading competitors, they won. To celebrate, they are offering customers a [free coupon for an entire pack](https://www.trendhunter.com/trends/save-a-lot-sweepstakes) of their [Oscar Mayer Jumbo Beef Franks](https://www.trendhunter.com/trends/juicy-jumbos). They are giving away $1 million dollars worth of free hotdogs! Coupons are available on May 20 at 9AM, just log on to OSCARMAYER.com to claim your coupon. **Implications** - Although the company is giving away a large amount of coupons, they will surely go quick! Now that the Oscar Mayer product has won the title of 'champion hotdog,' people will know the business for more than just its [theme song](https://www.trendhunter.com/trends/oscar-mayer-brings-back), which can be heard in the featured video. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Free Coupons:** Oscar Mayer's promotional free coupons could pave the way for other businesses to increase customer engagement and loyalty. - **Taste Test Competitions:** Market competitors may follow suit and hold taste tests as a way to increase brand awareness and customer satisfaction. - **Limited-time Offers:** Scarcity tactics, like offering a limited-time free offer, may introduce a sense of urgency in consumers and drive sales. ### Industries Being Reshaped - **Food Retail:** Food and beverage retailers could benefit from hosting similar promotional offers in order to boost foot traffic and customer engagement. - **Market Research:** More companies may utilize taste test research to improve their product offerings and increase competition within their industry. - **Promotional Marketing:** Marketing and advertising companies could take note from Oscar Mayer's campaign to drive customer engagement with limited-time and free offers. ## Related on Trend Hunter - [Nickel-Priced Hotdog Promotions](https://www.trendhunter.com/trends/nathans-famous-promotion.md) - [Hot Dog QSR Promotions](https://www.trendhunter.com/trends/national-hot-dog-month.md) - [Hot Dog-Themed Mascot Cars](https://www.trendhunter.com/trends/frankmobile.md) - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Hybrid Hot Dog Packs](https://www.trendhunter.com/trends/oscar-mayer-everybun-pack.md) - [Festive Hot Dog Promotions](https://www.trendhunter.com/trends/the-whistle-dog.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md) - [Complimentary Mom Cuisine Promotions](https://www.trendhunter.com/trends/wienerschnitzel-mothers-day-promotion.md) - [Branded Hot Dog-Inspired Straws](https://www.trendhunter.com/trends/hot-dog-straw.md)