# Complimentary Dairy Product Giveaways Chobani is Offering Consumers Free Yogurt to Ignite Interest By Michael Hemsworth | Published 2018-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-yogurt References: [brandeating](http://www.brandeating.com/2018/02/chobani-giving-away-free-yogurt-through-march-4-2018.html) & [chobani](https://www.chobani.com) The food retail market is fiercely competitive, which is seeing brands like [Chobani](https://www.trendhunter.com/trends/chobani-products) respond with new marketing campaigns that aggressively look to garner the attention of consumers. The brand is giving consumers access to free yogurt through March 4 when they download a coupon from its website that can be redeemed for one of several different products. With no purchase necessary, the promotion offers consumers a way to try out one of the brand's signature products or enjoy their favorite free of charge. The new Chobani [free yogurt promotion](https://www.trendhunter.com/trends/free-oat-milk-coffees) speaks to the growing need for brands to take aggressive action to stay competitive as consumers become more willing to seek out products that are most in line with their preferences or wants. Image Credit: Brand Eating ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Aggressive Marketing Campaigns:** Brands are responding with new marketing campaigns that aggressively look to garner the attention of consumers. - **Free Product Giveaways:** Companies are offering consumers free products to ignite interest and encourage trial. - **Consumer Preference-driven Marketing:** Brands are taking aggressive action to stay competitive as consumers become more willing to seek out products that align with their preferences. ### Sectors Adopting This - **Food Retail:** Food retail brands are implementing aggressive marketing campaigns and offering free products to stay competitive. - **Consumer Goods:** Companies in the consumer goods industry are utilizing free product giveaways as a marketing strategy to attract consumers. - **Digital Marketing:** The need for aggressive marketing campaigns and consumer preference-driven strategies is driving innovation in the digital marketing industry. ## Related on Trend Hunter - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Promotional Gamer Yogurt Snacks](https://www.trendhunter.com/trends/minecraft-gogurt.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Plant-Based Yogurt Travel Promotions](https://www.trendhunter.com/trends/biome-onpack-promotion.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md)