<!-- canonical: https://www.trendhunter.com/trends/free-workout-app1 -->
<!-- robots: noindex -->

# Free All-Encompassing Fitness Apps
Nike Releases a Free Workout App in Response to COVID-19

By Daniel Johnson | Published 2020-03-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/free-workout-app1
References: [mobilemarketer](https://www.mobilemarketer.com/news/nike-offers-workout-app-for-free-as-covid-19-keeps-people-indoors/574721/) & [news.nike](https://news.nike.com/news/nike-digital-health-activity-resources)

Nike is offering public access to a free workout app in order to encourage people to remain physically active during the outbreak of [COVID-19](https://www.trendhunter.com/trends/gamified-rowing). The free workout app is titled NTC Premium, which consists of several Nike branded apps including the [Nike Running club](https://www.trendhunter.com/trends/nike-metcon-9), the [Nike Training Club](https://www.trendhunter.com/trends/wellness-collective). Other content is also available through NTC Premium including the 'Trained' podcast, and social channels.

NTC Premium offers 185 workouts that have fitness routines lasting anywhere from 15-60 minutes. The workouts will also have bodyweight-only sections that are beginner-friendly, as well as fitness routines with various equipment.

The company also launched a topical campaign on social media, with the slogan 'Play inside, play for the world.'

Image Credit: Courtesy of Nike

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 49% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **All-inclusive Fitness Apps:** Opportunity for fitness brands to expand their digital presence by offering free workout apps to encourage physical activity amid the pandemic.
- **Remote Fitness Coaching:** Opportunity for personal trainers and fitness coaches to provide virtual coaching sessions and training programs using fitness apps.
- **Social Media Fitness Challenges:** Opportunity for fitness brands and instructors to create social media challenges and encourage community engagement to motivate people to exercise at home.

### Where This Applies

- **Fitness:** Fitness brands can capitalize on the trend of offering free workout apps to foster brand loyalty and engage with customers remotely.
- **Technology:** Opportunity for technology companies to develop innovative fitness apps and features to attract users who are staying at home and working out remotely.
- **Marketing:** Opportunity for marketing agencies to develop creative campaigns that promote exercise and wellness while people are staying indoors due to COVID-19.

## Related on Trend Hunter

- [Complimentary Health Apps](https://www.trendhunter.com/trends/life-time-app.md)
- [Comprehensive Fitness Tracking](https://www.trendhunter.com/trends/healthmode-fitness-for-free.md)
- [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md)
- [Workout App Software Upgrades](https://www.trendhunter.com/trends/app-one.md)
- [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md)
- [Audio-Based Workout Apps](https://www.trendhunter.com/trends/strength-plus.md)
- [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn.md)
- [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md)
- [Postpartum Exercise Apps](https://www.trendhunter.com/trends/fitness-after-having-a-baby.md)