# Supermarket Brand Wine Courses Aldi is Launching a Free Wine Course for Amateur Sommeliers By Katherine Pendrill | Published 2019-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-wine-course References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2019/10/aldi-launches-aldi-ploma-wine-course/) & [aldi](https://www.aldi.co.uk/aldiploma) [Aldi](https://www.trendhunter.com/trends/aldi-specially-selected-wine-collection) is well known for its impressive discount wine selection, which is why it makes perfect sense that the grocery store chain is launching a free wine course. According to Aldi, "The wine course supports the supermarket’s mission to open up the world of wine to all, including the 62% of Brits who admit they find it easier to plan a holiday than pick the perfect plonk." Cleverly dubbed the 'Aldi-ploma,' Aldi's free wine course consists of a downloadable online program that is made up of six parts. Each section includes video and online modules featuring Aldi's resident wine expert and "Mistress of Wine" Sam Caporn. Caporn will cover everything from an introduction to wine, the principles of tasting, and even a virtual tour through the classic wine-growing regions. There will also be a section of the course devoted to [sparkling, sweet and fortified wines](https://www.trendhunter.com/trends/contevedo-cava). To get the most out of the course, Aldi recommends pairing the online modules with its three Wine Discovery cases, which can be purchased online. Image Credit: *Aldi.* ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Discount Wine Selection:** Opportunity for grocery chains to offer a wide range of affordable and high-quality wines to attract customers. - **Online Wine Education:** Potential for online platforms to provide accessible and comprehensive wine education courses for beginner sommeliers. - **Virtual Wine Tasting:** Opportunity for wineries and retailers to offer virtual tours and tasting experiences to engage and educate wine enthusiasts remotely. ### Where This Applies - **Grocery Chains:** Ability to collaborate with wineries and offer exclusive wine education courses and curated wine selections as a competitive advantage. - **Online Education Platforms:** Capability to develop interactive and engaging online courses to cater to the growing demand for wine education. - **Wine Retailers and Wineries:** Potential to offer virtual wine tasting experiences and expand customer reach through interactive digital platforms. ## Related on Trend Hunter - [Unpretentious Wine Classes](https://www.trendhunter.com/trends/masterclass-guide-to-wine.md) - [Accessible Private Label Wines](https://www.trendhunter.com/trends/aldi-specially-selected-wine-collection.md) - [Spoof Wine Merchants](https://www.trendhunter.com/trends/justin-youraldi.md) - [Supermarket Gin Clubs](https://www.trendhunter.com/trends/gin-club.md) - [Grocer-Backed Orange Wines](https://www.trendhunter.com/trends/aldi-8.md) - [Effervescent Orange Wine Refreshments](https://www.trendhunter.com/trends/aldi-sparkling-orange-wine.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Versatile Vegan Wines](https://www.trendhunter.com/trends/versatile-vegan-wines.md) - [Affordable Globally Sourced Wines](https://www.trendhunter.com/trends/asda-wine-atlas.md)