# Virtually Navigated Wi-Fi Locators This App Shows a Free Wi-Fi Map and Leads People to It with AR By Laura McQuarrie | Published 2014-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/free-wifi-map References: [psfk](http://www.psfk.com/2014/02/augmented-reality-wifi-maps.html) & [ntt-east.co.jp](http://www.ntt-east.co.jp/en/release/detail/20140213_01.html) A free Wi-Fi map is something that's coveted by mobile device users that are on the go, but now the [Nippon Telegraph and Telephone Corporation](https://www.trendhunter.com/trends/disgaea-mayhem) ([NTT](https://www.trendhunter.com/trends/SIM-based-IoT-security)) and NAVITIME Japan are coming together to offer something even sweeter. The partnership between NTT and NAVITIME Japan will help lead people to free Wi-Fi with the help of augmented reality. The Wi-Fi location service is able to work offline and as well as this feature, the NAVITIME For Japan Travel app will help to direct people to popular tourist spots and [public transit lines](https://www.trendhunter.com/trends/bee-network). As well, the app will help tourists to get their bearings in English. With over 40,000 shops that offer free Wi-Fi and 1,000 Starbucks cafes, there will certainly be plenty of options for people to stop and enjoy some Wi-Fi for free. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Augmented Reality Wi-fi Locator:** Opportunity for mobile apps and technology companies to develop AR-powered Wi-Fi locators that can also provide directions and navigation services. - **Offline Wi-fi Locator:** Opportunity for developers to create offline Wi-Fi locators that do not rely on an internet connection and can work in areas with limited network coverage. - **Multilingual Wi-fi Locator:** Opportunity for companies to offer Wi-Fi locators that are available in multiple languages to cater to tourists and travelers from diverse backgrounds. ### Who This Affects Most - **Mobile Apps:** Mobile app development companies can seize the opportunity to create innovative apps that provide Wi-Fi locator services augmented with AR and offline capabilities. - **Technology:** Technology companies can incorporate AR-powered Wi-Fi locators in their products to enhance user experience and provide better navigation services. - **Tourism:** Tourism companies and local authorities can collaborate to offer multilingual Wi-Fi locators that help tourists navigate their destinations and provide them with necessary information. ## Related on Trend Hunter - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Feature-Rich Airport Apps](https://www.trendhunter.com/trends/byair-app.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [AI Navigation Upgrades](https://www.trendhunter.com/trends/tmap-mobility.md) - [Interactive Travel Map Apps](https://www.trendhunter.com/trends/proxi-travel-app.md) - [Airport-Focused Digital Navigation Systems](https://www.trendhunter.com/trends/digital-navigation-system.md) - [AR E-Scooter Parking Apps](https://www.trendhunter.com/trends/ar-parking-assistant.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Smart City Exploration Apps](https://www.trendhunter.com/trends/purrwalk.md)