# Worn Clothing Swaps Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less By Alyson Wyers | Published 2014-11-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/free-used-clothes References: [fastcoexist](http://www.fastcoexist.com/3039034/this-black-friday-patagonia-is-giving-away-lots-of-free-lightly-used-clothing) & [patagonia](http://www.patagonia.com/us/worn-wear/) On Black Friday tomorrow, [Patagonia](https://www.trendhunter.com/trends/patagonia-2) is giving away [free used clothing](https://www.trendhunter.com/trends/preowned-platform) and urging consumers not to buy more stuff. For the third year in a row, the socially and environmentally sustainable brand created a campaign to [combat over-consumption](https://www.trendhunter.com/trends/slovember-campaign). This year, a series of events are taking place in eight retail stores as well as online. Customers can bring in their lightly used Patagonia clothing and get other free used clothes in return, or exchange them for credit on Yerdle. Thousands of lightly worn returned garments are being offered on Yerdle too. Part of the larger Worn Wear program, 2014's Black Friday initiative "celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Swaps:** Other brands may consider hosting clothing swap events to promote sustainability while also reducing excess inventory. - **Circular Economy:** More companies may look into ways to create a more circular economy by incorporating used clothing and reducing waste. - **Socially Conscious Campaigns:** Businesses may adopt more socially and environmentally conscious campaigns to attract and retain customers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers could implement their own clothing swap events to reduce waste and promote sustainability. - **E-commerce:** Online marketplaces could incorporate a system for exchanging lightly used clothing with other customers. - **Outdoor Gear:** Other outdoor gear companies could follow Patagonia's lead in promoting sustainability and reducing waste through their own campaigns. ## Related on Trend Hunter - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Outdoorsy Branding Initiatives](https://www.trendhunter.com/trends/rei-coop1.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md)