# AR Love Messages The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages By Laura McQuarrie | Published 2017-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/free-the-love References: [adweek](http://www.adweek.com/creativity/adobe-and-gsp-want-you-to-fill-the-san-francisco-sky-with-augmented-reality-love-balloons/) & [itunes.apple](https://itunes.apple.com/us/app/free-the-love/id1199262374?mt=8) To complement and highlight its new 'Hippie Modernism: The Struggle for Utopia' exhibit, the UC Berkeley Art Museum and [Pacific Film Archive](https://www.trendhunter.com/trends/nacific-1) (BAMPFA) launched the 'Free the Love' app. With the app, users are able to send out and view [messages of love](https://www.trendhunter.com/trends/ephemeral-love-letters) to the Bay Area using [augmented reality](https://www.trendhunter.com/trends/this-is-me-this-is-us). Once shared with the universe, uplifting messages like "Love Wins" can be seen through the screen of an app, spelled out in psychedelic floating balloon letters. Locals are also able to make the most of the app by taking a 'Love Tour,' which will guide them to some of the most well-known "hippie locations around the Bay Area." The timely art exhibition is timed to coincide with the 50th anniversary of the Summer of Love, which San Francisco will be celebrating throughout 2017. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Messaging:** The use of augmented reality technology to send and view messages is disrupting traditional methods of communication. - **Psychedelic Balloon Letters:** The use of floating balloon letters displaying psychedelic designs is a unique and disruptive way to convey messages. - **Location-based Tours:** Providing guided tours to users based on their location through an app introduces a new way for people to explore and experience a city. ### Industries Being Reshaped - **Art and Entertainment:** The use of augmented reality in art and entertainment experiences is revolutionizing the way people interact with and appreciate artworks. - **Mobile App Development:** The creation of apps that leverage augmented reality technology opens up new opportunities for developers and entrepreneurs. - **Tourism and Hospitality:** Incorporating augmented reality-based location tours into the tourism industry adds a unique and immersive element to travelers' experiences. ## Related on Trend Hunter - [AR-Enabled Messaging Systems](https://www.trendhunter.com/trends/ar-message-concept.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Augmented Reality Kitchenware](https://www.trendhunter.com/trends/long-distance-message-mug-coaster.md) - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [AI Love Letters](https://www.trendhunter.com/trends/ai-love-letters.md) - [AR Message Pens](https://www.trendhunter.com/trends/favor-ar.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Holographic AR Messaging Apps](https://www.trendhunter.com/trends/holographic-ar-messaging-app.md) - [Ephemeral Love Letters](https://www.trendhunter.com/trends/ephemeral-love-letters.md)