# Upside-Down Ice Cream Campaigns Dairy Queen Serves 10,000 Blizzard Treats Circus-Style By Jen Chae | Published 2013-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-stuff-toronto-giveaways References: [wx.toronto](http://wx.toronto.ca/festevents.nsf/RSSAllCurrent/464FC2DBABBF632685257B60005CB8B4) & [dairyqueen](http://www.dairyqueen.com/us-en/) With so many free giveaways happening in high-traffic areas, a typical sample hand-out no longer seems to particularly grab consumers' attention. This is why [Dairy Queen](https://www.trendhunter.com/trends/named-dairy-queen-blizzard) Canada planned an 'Upside Down Circus' to hand out 10,000 mini Kit Kat [Blizzard](https://www.trendhunter.com/trends/dairy-queen-blizzard-promotion) treats in an attention-grabbing way -- with the bottom up. You can expect to see flying acrobats and stilt walkers at Dundas Square in Toronto next week, handing out upside-down Blizzards. This is to remind consumers of the iconic frozen treat's rich texture -- the Blizzard has no problem being served upside down. Dairy Queen will accept donations for the [Children’s Miracle Network](https://www.trendhunter.com/trends/cone-and-blizzard) in exchange for the freebies. There will also be Blizzards for sale at the event, but it will be free of charge if it isn’t served to you upside down. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Attention-grabbing Campaigns:** Creating unique and eye-catching campaigns to capture consumer attention and stand out from the competition. - **Experiential Marketing:** Utilizing immersive experiences and interactive components to engage with consumers on a deeper level. - **Cause Marketing:** Aligning promotional activities with charitable initiatives to create positive brand associations. ### Where This Applies - **Food and Beverage:** Exploring innovative marketing strategies within the food and beverage industry to attract and retain customers. - **Entertainment:** Incorporating entertainment elements into marketing campaigns to create memorable and engaging experiences. - **Nonprofit Organizations:** Leveraging marketing tactics to raise awareness and funds for charitable causes. ## Related on Trend Hunter - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [QSR Brand Movie Promotions](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [BOGO QSR Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-blizzard-promotion.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Charitable Restaurant Auctions](https://www.trendhunter.com/trends/named-dairy-queen-blizzard.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md)