<!-- canonical: https://www.trendhunter.com/trends/free-streaming -->
<!-- robots: noindex -->

# Free Premium Streaming Promotions
HBO is Offering 500 Hours of Shows & Movies for Free Streaming

By Laura McQuarrie | Published 2020-04-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/free-streaming
References: [variety](https://variety.com/2020/digital/news/hbo-free-streaming-us-launch-1234570139/) & [HBOGo](http://www.HBOGo.com)

During the stay-at-home mandate when people are looking for more ways to keep themselves entertained indoors, [HBO](https://www.trendhunter.com/trends/warner-bros-discovery) is introducing over 500 hours of [free streaming content](https://www.trendhunter.com/trends/free-mls-season-pass) that can be accessed on its platforms without a subscription. This means that fans in the United States can tune into shows like Veep original series like The Sopranos, as well as a few movies via the #StayAtHomeBoxOffice campaign. Accessing free streaming starts with downloading the HBO Now or HBO Go app, or visiting the corresponding online sites.

It's not uncommon for [streaming services to offer](https://www.trendhunter.com/trends/mobilefriendly-streaming) a few episodes or a month for free but this promotion represents one of the industry's largest sampling strategies—and it comes at a time when HBO is observing streaming significant increases in overall streaming.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 19% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Increased Free Streaming Offers:** Streaming services are offering more extensive free streaming promotions to attract and retain users during stay-at-home mandates.
- **Expanding Sampling Strategies:** Streaming platforms are implementing larger sampling strategies to showcase their content and gain new subscribers during periods of increased streaming consumption.
- **Rising Demand for Entertainment Content:** The stay-at-home mandates have led to a surge in demand for streaming services, prompting them to offer more free content to meet the increased need for entertainment.

### Where This Applies

- **Video Streaming Services:** Video streaming services are capitalizing on the stay-at-home mandates by providing extensive free content to drive user engagement and subscriptions.
- **Digital Entertainment:** The digital entertainment industry is witnessing a shift towards larger sampling strategies to capture the attention of consumers spending more time indoors.
- **Mobile App Development:** Companies are investing in developing mobile streaming apps to offer convenient access to free streaming content and attract new users.

## Related on Trend Hunter

- [Complimentary Telecom Streaming Promotions](https://www.trendhunter.com/trends/apple-tv-subscription.md)
- [Combined Streaming Services](https://www.trendhunter.com/trends/warner-bros-discovery.md)
- [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md)
- [Streaming Service Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-crave-combo.md)
- [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md)
- [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md)
- [Ad-Supported FAST Channels](https://www.trendhunter.com/trends/sling-tv-1.md)
- [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md)
- [Mobile-Friendly Streaming Services](https://www.trendhunter.com/trends/mobilefriendly-streaming.md)