# Tryvertising Rewards Free Starbucks Ice Cream Treats for Facebook Users By Katie Cordrey | Published 2009-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-starbucks-facebook References: [springwise](http://www.springwise.com/marketing_advertising/starbucksfacebook/) & [apps.facebook](http://apps.facebook.com/starbucksicecream/) Using the Facebook 'Share a Pint of New Starbucks Ice Cream' application, US users can send a coupon for a free pint of ice cream to a friend. As many as 20,000 free coupons for pints of the new Starbucks Ice Cream will be given away until July 19, 2009. The ice cream is inspired by Starbucks beverage flavors: caramel macchiato, mocha frappuccino, java chip frappuccino and coffee. Just reading their names could have people salivating! **Implications** - Users will have to act quickly on Facebook because only a certain amount of coupons will be given out every hour. If you are lucky enough to get a coupon you can even send it to someone who doesn't have a Facebook account or just treat yourself. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social Media Marketing:** Using applications like the Starbucks Ice Cream app on Facebook to engage users and generate buzz can be a disruptive innovation opportunity for marketers. - **Brand Partnerships:** Collaborating with well-known brands like Starbucks to offer free products can be a disruptive innovation opportunity for companies to increase brand awareness and attract new customers. - **Product Sampling:** Offering free product samples, like the Starbucks Ice Cream coupons, through online platforms can be a disruptive innovation opportunity for companies to generate trial and drive sales. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from disruptive innovation opportunities in social media marketing, brand partnerships, and product sampling to attract and engage consumers. - **Marketing and Advertising:** The marketing and advertising industry can explore disruptive innovation opportunities in leveraging social media platforms, forming brand partnerships, and developing creative product sampling strategies. - **Technology:** The technology industry can play a role in supporting and enabling disruptive innovation opportunities in social media marketing, brand partnerships, and online product sampling experiences. ## Related on Trend Hunter - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Free Peppermint Beverages](https://www.trendhunter.com/trends/free-peppermint-frosty.md) - [Buy-One-Share-One QSR Offers](https://www.trendhunter.com/trends/buy-one-get-one-half-price-promo.md) - [Pumpkin Frozen Coffees](https://www.trendhunter.com/trends/pumpkin-frozen-coffee.md) - [Sci-Fi Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-for-a-year.md) - [Member-Exclusive Cold Foam Offers](https://www.trendhunter.com/trends/cold-foam-days.md) - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Free Frozen Coffee Campaigns](https://www.trendhunter.com/trends/caf-tango-tuesday.md)