# Free Smartphone Campaigns AT&T is Offering Those Who Buy the LG G5 Another Handset for Free By Michael Hemsworth | Published 2016-03-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/free-smartphone References: [geeky-gadgets](http://www.geeky-gadgets.com/att-offering-lg-g5-buy-one-get-one-free-on-pre-orders-21-03-2016/) & [att](https://www.att.com/cellphones/lg/g5.html?partner=LinkShare&siteId=JAF5WzpxbKM-H_TvkU6dC1Zj4vF4zh4pxA) Although a free smartphone might sound too good to be true, [AT&T](https://www.trendhunter.com/trends/klarna-mobile-service) is offering just that to those that purchase the new [LG](https://www.trendhunter.com/trends/tech-shoppers) [G5](https://www.trendhunter.com/trends/google-pixel-10) when it goes on sale next month. With the purchase of an LG G5 smartphone, AT&T will allow the customer to setup a new line with the same device free of charge. This is only available if consumers purchase the phone outright or purchase it on a monthly payment plan for $23 a month for 30 months. The smartphone market is reaching saturated levels, which has many telecom and technology brands seeking out ways to entice new users. The free smartphone campaign from AT&T will likely be the first of many in the future as many consumer segments limit buying new devices. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Free Smartphone Campaigns:** Companies offering free smartphones to entice new users. - **Saturated Smartphone Market:** Telecom and technology brands seeking innovative ways to stand out in a saturated market. - **Consumer Device Limitations:** Consumer segments showing a decrease in buying new devices, pushing companies to offer free incentives. ### Where This Applies - **Telecommunications:** Opportunity for telecom brands to disrupt the market with free smartphone campaigns. - **Technology:** Innovation opportunities for technology brands to provide unique offers in a saturated smartphone market. - **Consumer Electronics:** Opportunity for consumer electronic brands to capitalize on consumer device limitations by offering free incentives. ## Related on Trend Hunter - [Complimentary Smartwatch Smartphone Promotions](https://www.trendhunter.com/trends/oneplus-13-deal.md) - [Social Good Phone Promotions](https://www.trendhunter.com/trends/black-friday-giveback-promotion.md) - [Ultra-Affordable Name-Brand Phones](https://www.trendhunter.com/trends/htc-wildfire-e5-plus.md) - [Budget-Friendly Wireless Plans](https://www.trendhunter.com/trends/budgetfriendly-wireless-plans.md) - [Free Television Add-On Promotions](https://www.trendhunter.com/trends/preorder-book4-edge.md) - [Strategic Smartphone Partnerships](https://www.trendhunter.com/trends/pixel-10-series.md) - [Complimentary Telecom Streaming Promotions](https://www.trendhunter.com/trends/apple-tv-subscription.md) - [Accessible 5G Smartphone Models](https://www.trendhunter.com/trends/2022-samsung-galaxy-a-series.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md)