# Complimentary Frozen Drink Promotions Free Skwishee Day is Taking Place on June 11 in the UK By Michael Hemsworth | Published 2022-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/free-skwishee-day References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/free-skwishee-day-hopes-to-pull-in-the-crowds-this-weekend-10-06-2022/) & [skwishee](https://www.skwishee.com)  The Free Skwishee Day promotion is taking place in the UK on Saturday, June 11 as a way to help draw crowds and help consumers start off the warm weather months right. The promotion will be taking place across the UK where consumers can simply visit their nearest location to enjoy a [complimentary drink](https://www.trendhunter.com/trends/sonic-cocacola-your-way) of their choosing. The promotion comes on the heels of continued expansion as the brand is expected to have more than 500 locations by the end of the year. Managing Director Raza Rehman commented on the Free Skwishee Day promotion saying, "Skwishee is an event-led brand and the only [frozen drinks company](https://www.trendhunter.com/trends/froster-for-a-year) to hold events such as Free Skwishee Day and BYO Cup Day with no strings attached.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Event-led Marketing:** Brands can adopt event-led marketing by offering complimentary promotions as a way of drawing crowds. - **Customer Appreciation:** Businesses can show customer appreciation by giving out complimentary drinks and treats on special days. - **Location-based Promotions:** Companies can leverage location-based promotions to attract customers to their nearest outlets and increase foot traffic. ### Who This Affects Most - **Hospitality Industry:** Hotels and resorts can offer complimentary drinks and treats to guests as a way of making them feel welcomed and appreciated. - **Food and Beverage Industry:** Restaurants and cafes can offer free drinks and snacks on special days to attract new customers and retain loyal ones. - **Event Planning Industry:** Event planners can collaborate with brands to organize complimentary promotions that attract attendees and create a memorable experience. ## Related on Trend Hunter - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Summer Drink Promotions](https://www.trendhunter.com/trends/free-mcdonalds-sprite.md) - [Summer-Inspired Beverage Promotions](https://www.trendhunter.com/trends/beverage-promotion.md) - [Free Mango Beverages](https://www.trendhunter.com/trends/mango-whip-freeze.md) - [Back-to-School Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-promotion.md) - [Celebratory Smoothie Campaigns](https://www.trendhunter.com/trends/national-smoothie-day-promotion.md) - [Summer Solstice Retailer Promotions](https://www.trendhunter.com/trends/my-sheetz-rewardz.md)